U.S. Fund for UNICEF Awards Integrated Marketing Responsibilities to Eastwest Marketing Group
The U.S. Fund for UNICEF (USF) has assigned Eastwest Marketing Group to handle integrated marketing responsibilites, assisting the US based national committee of the world's largest humanitarian organization to develop awareness-building, fundraising and corporate partnership programs for its new clean water initiative - the Tap Project, and its iconic Trick-or-Treat for UNICEF program.
New York, NY (PRWEB) May 19, 2007 -- The U.S. Fund for UNICEF (USF) has assigned Eastwest Marketing Group to handle integrated marketing responsibilities, assisting the U.S.-based national committee of the world's largest humanitarian organization to develop awareness-building, fundraising, and corporate partnership programs for its new clean water initiative, the Tap Project, and its iconic Trick-or-Treat for UNICEF program.
"On the one hand we have a time honored tradition in our TOT campaign, on the other, a new and exciting initiative in TAP," said Jay Aldous, Vice President, Marketing, Communications and Corporate Sponsorships. "We're confident that Eastwest Marketing Group will help us reinvigorate TOT and build upon the success of TAP's inaugural year."
The purpose of the Tap Project is to raise funds for UNICEF's programs that save children's lives by providing safe drinking water to children around the world. The project includes the development of an awareness-building platform, opportunities for national consumer participation, and sponsorship programs for the USF's TAP Project. Held annually on March 22nd, World Water Day, the Tap Project drives awareness of the world water crisis and raises funds by inviting patrons of participating restaurants to pay $1.00 for the tap water that is typically served free of charge.
Eastwest Marketing Group will also be analyzing the USF's highly successful Trick-or-Treat for UNICEF program in order to help expand and grow this highly successful, 57-year-old program through new fundraising and corporate sponsorship platforms.
Chris Bragas - CEO Eastwest Marketing Group said, "We're proud to be putting our marketing expertise and creative talent to work with the U.S. Fund for UNICEF for the shared purpose of saving the lives of children around the world. The work we're doing together will truly make a difference."
Eastwest Marketing Group is an independent full-service marketing agency established in 1983. More than 120 employees in the agency's New York, Chicago and Los Angeles offices service clients that include Kraft Foods, Universal, Reckitt Benckiser, Nintendo, Warner Bros., Wyndham Worldwide, and others.
About UNICEF
For more than 60 years, UNICEF has been the world's leading international children's organization, working in 156 countries to address the ongoing issues that affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. While millions of children die every year of preventable causes like dehydration, upper respiratory infections and measles, UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival. For more information about UNICEF, please visit www.unicefusa.org.
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