MCorp. Acquires Research Consultancy Touchpoint Metrics

Strategic Brand and Marketing Consultancy MCorp. announces its acquisition of Touchpoint Metrics, pioneers in Touchpoint research and developers of Touchpoint Mapping®.

San Rafael, CA (PRWEB) May 19, 2007 -- MCorp., a strategic brand and marketing consultancy, announced today its acquisition of Touchpoint Metrics (www.tpmetrics.com). Touchpoint Metrics is the research consultancy responsible for the development of Touchpoint Mapping®, a proprietary research methodology and analysis system that allows global companies to understand the quality of the individual Touchpoints that drive customer experiences in a statistically projectable, highly-granular data environment.

Individual "Touchpoints" are the basis of every interaction that customers experience over their relationship with a company. Every time a customer or prospect sees, visits, talks to or interacts with a company, they are interacting with Touchpoints.

For most organizations, between hundreds and thousands of individual Touchpoints exist, both positive and negative. But most companies, even those heavily invested in Customer Relationship Management (CRM) technology, have been unable to quantify the customer experience.

This is where Touchpoint Mapping comes in. In addition to strategic insights into the quality and efficacy of the overall customer experience, it allows organizations to understand:
1. The importance and value of individual Touchpoints, internally and externally
2. The performance of individual Touchpoints, from ROI to ability to meet defined needs
3. Areas where Touchpoints can be improved, and how to monitor them over time

"There's often a considerable gap between business performance metrics and high-level customer experience measures like Net Promoter Scoring," stated Elaine Black, MCorp.'s Research Director. "Many organizations have invested millions in CRM technologies and consulting, but have been unable to establish a basis for improving real customer experiences with any degree of precision. MCorp.'s brand and marketing consulting expertise combined with Touchpoint Metrics methodologies drives insights that are clearly defensible and readily actionable."

Leveraging MCorp.'s ROI-based brand and marketing dashboards, Touchpoint Mapping will allow organizations to track ROI on individual marketing Touchpoints, and provide brand insights across segments. More information is available online at: www.mcorponline.com and www.tpmetrics.com.

About MCorp.
MCorp. (www.mcorponline.com) is a strategic brand and marketing consultancy focused on increasing brand and marketing performance for their clients. Built on two decades of expertise in the disciplines of research, strategic planning, branding and integrated marketing communications, MCorp. develops actionable solutions that inform and motivate target audiences. Known for its blend of strategy, creativity, results and performance measurement, MCorp. drives acquisition, retention and loyalty throughout the customer relationship lifecycle.

Representative clients range from funded start-ups to the Fortune 500, and include organizations such as Comerica, Novell, GE, Fireman's Fund, British Telecom and Wells Fargo. Recognized for both strategic and creative excellence by dozens of organizations including the Direct Marketing Association's ECHO award, the Western Art Directors Club and Print Magazine, MCorp. professionals work from offices in the San Francisco Bay Area and Portland, Oregon.

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