Label World Featured in Best Practices Podcast
Richard Spencer, President and CEO of Label World in Rochester, New York, was interviewed by Ken Rayment of the Better Process Podcast news channel, part of the podcasternews.com network. This podcast discusses the challenges -- and solutions -- facing small to mid-sized manufacturing businesses competing in ever more crowded markets. Label World is a full service provider of custom self adhesive (pressure sensitive) product labels and labeling solutions that help manufacturers both improve supply chain efficiency and make their products 'pop' at the point of sale.
Rochester, NY (PRWEB) May 21, 2007 -- Richard Spencer, President and CEO of Label World in Rochester, New York, was interviewed by Ken Rayment of the Better Process Podcast news channel, part of the podcasternews.com network. This podcast discusses the challenges -- and solutions -- facing small to mid sized manufacturing businesses competing in ever more crowded markets. Label World is a full service provider of custom self adhesive (pressure sensitive) product labels and labeling solutions that help manufacturers both improve supply chain efficiency and make their products 'pop' at the point of sale.
The question asked: As markets have become ever more crowded and competitive, product manufacturers are searching for ways to better differentiate their products as well as improve supply chain efficiency and reduce manufacturing costs. Products and advertising messages have proliferated as manufacturers compete for their buyers' attention. Exploding product choices can overwhelm and confuse harried buyers. How do you cut through all this marketing clutter and make your product or service stand out and sell?
The answer: Good product labeling is increasingly critical to selling products in today's markets. A label is the most precious advertising space money can buy. Superior product labels can drive substantial pull through sales at the point of sale, as evidenced by some of Label World's customers who have enjoyed as much as 50-100% increases in sales as a result of investing in better labeling solutions. Label World's print-on-demand, fulfillment, e-commerce and application equipment services have also helped clients improve supply chain costs, quality and lead time performance.
This podcast discusses a variety of packaging and labeling technologies and solutions that can help manufacturers compete and cut through the marketing clutter to sell their products. Topics discussed include:
| | - Print-on-demand solutions
- Just-in-time delivery
- Kitting and fulfillment services
- Automatic label application
- E-commerce and ordering practices
- Creative redesign and rebranding services
- Regional brands, versions
- Test marketing and digital prototyping
- Digital printing, reduced inventories, obsolescence management
- Personalization, variable data printing, one-to-one marketing
- Special print effects: foils, metallics, fluorescents, holograms, lenticular and domed labels
- Smart labels: time-temperature-indication, extended content labels, RFID
- Brand security: anti-tamper, anti-counterfeit packaging features
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Please click on the links below to download and listen to part one and two of this two part podcast:
http://www.podcasternews.com/programs/87/better-process-podcast/4034/selling-in-ever-crowded-markets-cut-through-the-clutter-p1of2/
http://www.podcasternews.com/programs/87/better-process-podcast/4033/selling-in-ever-crowded-markets-cut-through-the-clutter-p2of2/
About Label World
Label World is a manufacturer of custom pressure sensitive tags and labels for industrial, commercial, food, retail, health & beauty and medical markets. We print labels, inserts and tags using flexographic, digital and screen printing technologies and provide a wide range of value added products, services and solutions related to labels and labeling.
About PodcasterNews.com
PodcasterNews.com (PCN) is the premier site for frequently produced, short form audio content. We feature dozens of programs in a variety of categories including entertainment, opinion, news, politics and more.
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