Driven to Succeed: Leading Consumer Goods Pros Tap into David Biernbaum's Experience and Hands-On Knowledge

For privately held, moderate-to-midsized consumer packaged goods companies, marketing and sales consultant David Biernbaum is one powerful David vs. Goliath. For 27+ years, Biernbaum has helped companies maneuver the sea of competition fighting for retail shelf space, helping brands carve out niches and position themselves to become some of the most beloved brands and sales super heroes of their categories. On May 31st, Biernbaum, launches a series of informal consultative "Coffee Talks," in which he shares his intimate industry knowledge with small groups of hand-picked, non-competing CPGs in his friendly signature style. Programs are designed for aggressive CPG companies who want unvarnished answers and practical knowledge about the NACDS Marketplace, ECRM and the major retail chains, as they seek regional, big box and global shelf space.

St. Louis, Mo. (PRWEB) May 20, 2007 -- For privately held, moderate-to-midsized consumer packaged goods companies, marketing and sales consultant David Biernbaum is one powerful David vs. Goliath. For 27+ years, Biernbaum has helped companies maneuver the sea of competition fighting for retail shelf space, helping brands carve out niches and position themselves to become some of the most beloved brands and sales super heroes of their categories.

On May 31st, Biernbaum, launches a series of informal consultative "Coffee Talks," in which he shares his intimate industry knowledge with small groups of hand-picked, non-competing CPGs in his friendly signature style. Programs are designed for aggressive CPG companies who want unvarnished answers and practical knowledge about the NACDS Marketplace, ECRM and the major retail chains, as they seek regional, big box and global shelf space.

"Retail" is a topic always covered. Biernbaum will address topics crucial to each group, including practical ways to approach mega-billion retailers in chain drug, grocery, discount, etc; common mistakes and pitfalls; expectations of the giants; how to prepare meetings that work; meetings that don't work; real motivators; surefire turn-off's that are often not obvious to the entrepreneur or small business; the politics, nuances, and infrastructures that drive decisions with specific retailers; preparation steps; substantive field-tested strategies; what prevents perfect products from getting chosen; why bad things happen to good products; real roles of buyer and category manager; how and when to network senior management.

Another focus is the CPG/broker relationship--a primary cornerstone of success or failure. Biernbaum knows the broker process inside and out and shows how to choose the best fit broker, and tap into brokers' knowledge and exposure, but always mindful of real world behavior. Hiring, reliance, expectations, appointment-getting, door-opening and 6 common mistakes made with brokers are just some of the areas to be discussed. Biernbaum also discusses timing and alternatives to using brokers in certain situations.

Biernbaum's Coffee Talks will expose the most common blunders made by CPG hopefuls and include critical elements for success; the real cost of product launch; competing in giant-dominated categories; return on investment with trade advertising; and a crash course in key CPG industry terms. He also provides tips on overlooked opportunities to maximize return before, during and after tradeshows.

Biernbaum explains his approach; "It's an affordable opportunity to meet with hands-on expertise in a friendly, straightforward, and down to earth approach." He points out that many consultants and seminars reflect only the various approaches for larger brands with huge spending budgets. "Most of my clients tell me that I was the first consultant they ever encountered that relates and understands their true situation and challenges."

The first of the Coffee Talks is in St. Louis, near the Airport, for easy access by entrepreneurs from the U.S. and Canada. The fee is $1,500 for the day, including coffee and lunch. Groups are limited to no more than 8 participants, none of whom is in direct competition with another. To register, email call Biernbaum at (314) 434-6008.    

About David Biernbaum
David Biernbaum is a consumer packaged goods specialist in the field of marketing, retail sales and business development, with a far-reaching background and resilient history developing major national brands, niche items, licensed goods, and premium store brands.            

David Biernbaum contributed on developmental leadership teams with major multinational companies such as Smith Kline Beecham, Abbott Laboratories, and Gillette, helping to launch highly successful brands such as Aquafresh, Mineral Ice, Selsun Blue, and Oral-B brands, while holding executive and management leadership positions and developing many of today's leaders in the consumer goods industry.

"Hands-on," David Biernbaum develops and manages direct national sales forces, brokers, and savvy marketing teams. David's history is building long term equity and success in both large multi-national firms, and rapid development of entrepreneurial brands and small businesses using efficient gorilla approaches to compete.

David Biernbaum's leadership was instrumental in helping develop Vi-Jon Laboratories become a major force in private label personal care products, and Zooth Inc. during its most propelling growth years. David also helped develop Fresh & Go USA, OraWave LLC's formidable partnership with the Susan G. Komen Breast Cancer organization, and currently he is helping Dr. Harold Katz LLC with a rapid pace of retail growth and development with its TheraBreath brand and new PerioTherapy brand launch.    
    
David Biernbaum is a frequent columnist, panelist, and contributor for trade shows, instructional workshops, and panels, and has written several columns for trade magazines such as MMR, Chain Drug Review, ECRM Focus, and Private Label Buyer.

David Biernbaum engages in frequent teleconferences and small board room meetings to help companies with trade show strategies, marketing and sales leadership.

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