NETexponent Becomes First Ad Agency to Partner with Tumri

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NETexponent, a leading online performance marketing agency, announced today it has become the first performance marketing ad agency to partner with Tumri, the world's first integrated merchandising and advertising network that intelligently delivers targeted products to online customers.

We are very excited to play a role in the launch of this dynamic new ad platform

NETexponent, a leading online ad agency specializing in affiliate program management and pay per click search marketing services, announced today it has become the first agency to partner with Tumri, the world's first integrated merchandising and advertising network that intelligently delivers targeted products to online customers.

Tumri's patent-pending technology combines offer intelligence and targeting to deliver a relevant set of products, as well as an interactive ad unit called the Tumri AdPod designed to convert browsers into buyers. By providing an engaging experience that increases interaction from site visitors, publishers can experience conversion at a higher rate, with its ability to deliver the right product, to the right audience at the right time.

"We are very pleased to work with NETexponent, as they have a proven track record of running successful online advertising campaigns for website publishers and advertisers," said Sundar Krishnamurthy, senior director, product management at Tumri, based in Mountain View, CA. "Their leading affiliate marketing services and relationships with top-tier affiliates, combined with Tumri's ability to deliver intelligently targeted set of products in Tumri AdPod, an interactive ad unit, give online advertisers a compelling way to maximize performance and increase revenue."

He added that publishers and affiliates currently leveraging Tumri's network will now have access to additional set of products from NETexponent's customers, giving them more ways to monetize their websites.

Advertisers working with NETexponent are able to launch faster on Tumri at agency preferred rates, experience increased conversion rates, and provide affiliate partners with an exciting new ad tool. Participation in the service requires no client implementation time and integrates with all forms of client affiliate marketing tracking technology such as Commission Junction, LinkShare and Performics.

Publishers and affiliates working with NETexponent can now leverage the targeting ability of Tumri, increase their site stickiness, and substantially grow revenue through these ad programs. Furthermore, Tumri and NETexponent will improve the consumer experience by presenting them with the complete product inventory and product details of an advertiser without taking them away from the website they happen to be surfing. Publishers and affiliates interested in using this technology can visit the NETexponent Publisher Portal and sign up.

"We are very excited to play a role in the launch of this dynamic new ad platform," said Chris Kramer, media director and co-founder, NETexponent. "We have had a long, successful working relationship with some of the principals behind Tumri and look forward using their platform to benefit the publishers and advertisers with whom we have relationships."

Tumri is the world's first integrated merchandising and advertising network. Based in Mountain View, CA, Tumri allows publishers, large and small, to monetize their sites with a next generation interactive ad unit, the AdPod, supported by an extensive network of major advertisers and merchandisers. Tumri's patent-pending offer intelligence technology, expansive reach and interactive ad unit provide advertisers and merchandisers a flexible, effective means of placing their products and messages in the right context, in front of the right audience at the right time. To learn more about Tumri, visit http://www.tumri.com.

NETexponent (http://www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients such as FT.com, Audible.com, WineEnthusiast.com, iChapters.com and others. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

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Peter Figueredo
NETexponent
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