The LSD Group Names Chris Waner as 3D Technical Director

Inventive animator, lighting expert brings additional depth to leading design firm.

New York (PRWEB) May 23, 2007 -- Concept-driven design firm The LSD Group (www.lsdgroup.com) announced that it has named visual artist Chris Waner to the post of 3D Technical Director. The addition of Waner builds on an already impressive talent roster at The LSD Group that continues to bring heightened innovation to broadcast design.

An expert in 3D character animation-physical animation, modeling and effects, with an extremely deft eye for lighting, shading and color, Waner comes to The LSD Group after working on projects for TAG: The Animation Group serving as Creative Producer, as well as being an animator for HBO. He joins a growing team founded by LSD Group Principal/Creative Director Marian Lipow and Principal/Executive Producer Earl Stoner, which also includes Director of Animation Nelson Rowe.

In terms of both creative talent and their commitment to customer service, The LSD Group has it locked down

Marian Lipow is an extraordinary designer -- she is technically and aesthetically demanding, but also flexible in her approach to creating beautiful stills and moving images. Earl Stoner's up-to-the-minute command of production, logistics and client service enable The LSD Group to be a boutique shop that makes a big impact.

There are many good programs already out there, but there comes a time in projects where you search for a tool that you want and it just doesn't exist

When that happens, it becomes imperative for a company to generate its own technology to solve the design and conceptual challenges that have arisen. The benefit to the client is flexibility -- I don't want them or us to feel like there are any limitations along the way to accomplishing their goals.

I never had the desire to hit just one note and stick there -- I'm inspired all the time by the way that I see different brands communicating

Since you can now design within the 3D environment more effectively than ever before, the landscape is pushing further into photorealism and believability, all the better to visually demonstrate the viability of a product, service or brand.

Chris brings a high degree of conceptual energy and creativity to our team

Whether it's for broadcast, corporate presentations or interactive projects, you simply can't rest for a minute on what you've accomplished

You have to produce things for the clients that they've never seen before - The LSD Group is the right place for me to help make that happen.

Waner supplements his deep knowledge of Maya, After Effects and Photoshop with the ability to create high-functioning custom 3D creation tools -- a skill that has already allowed The LSD Group to develop completely unique solutions to their clients' needs. "There are many good programs already out there, but there comes a time in projects where you search for a tool that you want and it just doesn't exist," he explains. "When that happens, it becomes imperative for a company to generate its own technology to solve the design and conceptual challenges that have arisen. The benefit to the client is flexibility -- I don't want them or us to feel like there are any limitations along the way to accomplishing their goals."

With the right tools in hand, Waner applies a fluid design philosophy to the projects at hand. "I never had the desire to hit just one note and stick there -- I'm inspired all the time by the way that I see different brands communicating," he notes. "Since you can now design within the 3D environment more effectively than ever before, the landscape is pushing further into photorealism and believability, all the better to visually demonstrate the viability of a product, service or brand."

"Chris brings a high degree of conceptual energy and creativity to our team," states Marian Lipow, LSD Principal/Creative Director . "His work combines insightful storytelling with a strong, intuitive sense of motion design. He is a deep thinker who is committed to finding creative solutions to complicated problems.

His desire to explore and take risks has inspired us all to consider the idea of 'what if…' And if that weren't enough, he loves French fries too!"

With high expectations for himself and a forward-thinking approach to 3D design, Chris Waner has found a very complementary environment with The LSD Group. "Whether it's for broadcast, corporate presentations or interactive projects, you simply can't rest for a minute on what you've accomplished," he concludes. "You have to produce things for the clients that they've never seen before - The LSD Group is the right place for me to help make that happen."

See Chris Waner's reel here:
http://www.lsdgroup.com/assets/ChrisWanerDemoReel_2007.mov

About The LSD Group
Co-Founded in 2001 by Marian Lipow and Earl Stoner, The LSD Group is an innovative, full-service broadcast design and production company. With a company philosophy evolving around building successful relationships, The LSD Group create extraordinary concept-driven strategic design and branding solutions that reflect client demand and expectations.

The LSD Group's portfolio includes leading entertainment and media companies including: ESPN, Time Warner, CNN, Sony, Disney/ABC, Animal Planet, DIY, Do It Yourself Network, Scripps Networks, Ogilvy Healthworld, Honeywell, Ferrara & Company among others.

For more information on The LSD Group please visit:
www.LSDgroup.com

Media contact:
Kevin Fetterplace at Mojo Working International
Telephone: (001) 646 359 3961

Note: All referenced product names are trademarks of their respective owners.

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