Ft. Pierce, Fla. (PRWEB) May 23, 2007
The Coggin Automotive Group, in recognition of the value of the female consumer, is the largest dealer organization to embrace the Ask Patty program.
The Coggin dealerships in Ft. Pierce, which include Coggin BMW Treasure Coast, Mercedes-Benz of Ft.Pierce, and Coggin Honda of Ft. Pierce, are the premier dealers for women consumers. The staff at each dealership has been trained and certified to create a pleasurable buying experience for everyone, particularly women.
Women often compare buying a car to getting a root canal, but the Coggin dealers in Ft. Pierce are changing that perception by becoming the first in their area to be Ask Patty Female Friendly certified.
The Coggin dealerships in Ft. Pierce, include Coggin BMW Treasure Coast, Mercedes-Benz of Ft.Pierce, and Coggin Honda of Ft. Pierce are the first dealerships in Ft. Pierce to successfully complete the Ask Patty program.
"We have always prided ourselves on our customer satisfaction," stated Todd Seth General Manager Mercedes-Benz of Ft. Pierce. "Now with the Ask Patty partnership it gives us a way to continue to create a great place for women consumers to feel comfortable purchasing or servicing their Mercedes-Benz or fine pre-owned vehicle, and take our customer satisfaction to an even higher level."
AskPatty.com, Inc. (http://www.askpatty.com) recently launched a new and informative web site, designed to provide women with automotive advice. The site has grown in popularity and is the #1 automotive advice site for women on the internet.
"Women influence the majority of automotive purchase and service decisions, as well as customer satisfaction levels," affirms Charlie Tomm, President & CEO of Coggin/Courtesy Automotive Group. "Ask Patty provides an important part of training and education necessary for our team members to offer the best possible sales and service experience for our entire customer base."
"Ask Patty applauds the Coggin/Courtesy Automotive Group's commitment to address the needs of the female consumer," stated Jody DeVere, President of AskPatty. "They are a prime example of excellent customer satisfaction and taking the step to become Female Friendly certified just exemplifies that commitment."
"Ask Patty is proud to have the Asbury Group's Florida Region participating in the program," stated Peter Martin, CEO AskPatty.com, Inc. "Their commitment to improve the experience of women consumers speaks volumes about their organization and their progressive thinking."
The Coggin/Courtesy dealerships' effort to make a lasting change in their automotive markets will provide a large resource of Female Friendly dealer options for women. This type of forward thinking is essential to the success of dealerships today and proves that Coggin/Courtesy Automotive Group is the forerunner in this competitive business.
Ask Patty and the Female Friendly certification program has been featured in the New York Times, Motor Trend, CBS Radio, Fox News, Oprah and Friends XM Radio Network as well as the Detroit Free Press and Chicago Tribune newspapers. The response from the media and the public has been overwhelmingly positive toward the site and the information provided by it. View the entire Ask Patty pressroom here: http://www.askpatty.com/pressroom.php
Visit any of the Coggin/Courtesy Automotive Group Dealerships at http://www.cogginauto.com or contact the dealerships at their individual pages below.
Coggin Ft. Pierce Dealerships
Coggin BMW Treasure Coast: (800) 324-0492 - askpatty.net/cogginbmw
Mercedes-Benz of Ft. Pierce: (800) 861-0962 - http://www.askpatty.net/mercedesftpierce.cogginauto
Coggin Honda of Ft. Pierce: (800) 452-7994 - askpatty.net/cogginhondaftpierce
About Coggin/Courtesy Auto Group:
Coggin/Courtesy Automotive Group merged with the Asbury Automotive Group in 1998. Asbury is traded on the New York Stock Exchange and is now the sixth largest automotive retailer in America. With 25 stores across the state of Florida, Coggin is the largest subsidiary of Asbury with dealerships from Jacksonville (10), St Augustine (1), Deland (3), Orlando/Kissimmee (3) and Ft. Pierce (4) to Tampa (7). The Coggin/Courtesy dealerships sold more than 58,000 new and used vehicles in 2006. Taking the step as an entire dealer group to become certified as AskPatty Female Friendly, will open the door for even more sales and satisfied customers in 2007.
The Coggin/Courtesy Automotive Group includes Chevrolet, Pontiac, Buick, GMC, Toyota, Chrysler, Jeep, Kia, Hyundai, Ford, Infiniti, Mercedes-Benz, Lincoln, Mercury, BMW, Honda, Nissan and Acura.
About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.
AskPatty.com is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
Ask Patty Certified Dealer Program:
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.