Howard Nestler Draws Hollywood Parallel in Marketing Management Level Executives

Howard Nestler, CEO of Executive Options, in a speech which addressed a group of marketers drew parallels between the selling of Hollywood movie stars and the marketing of management level executives. "Both movie stars and premium executives are faced with stiff competition, no guarantees and an imperative to create a demand for themselves," says Nestler.

New York, NY (PRWEB) May 24, 2007 -- Howard Nestler, CEO of Executive Options (www.executiveoptionsinc.com), in a speech which addressed a group of marketers drew parallels between the selling of Hollywood movie stars and the marketing of management level executives. "Both movie stars and premium executives are faced with stiff competition, no guarantees and an imperative to create a demand for themselves," says Nestler.

Just as audiences for Hollywood movies have a multitude of choices, so do corporations looking for job candidates at the level of management. Nestler advised the assembled crowd that the use of a generic resume slots a job candidate into the category of rank-and-file thus sabotaging their efforts to contract for an engagement worthy of their accomplishments.

It doesn't help matters that corporations have been consolidating, downsizing and out-sourcing. "The level of competition is at an all-time high," Nestler observes; "If a man or woman does nothing to stand out from the crowd, he or she will most assuredly be lost in it settling for a less-than-satisfactory engagement."

Nestler went on to say that, "When a man or woman reaches a certain moment in their career, it is felt that they should have attained a certain position. Part of the equation is that they shouldn't be wandering the corporate landscape in search of shelter. In other words, they should be in demand and sought after."

.Nestler points out that the reasons given by management for hiring an executive candidate seldom are articulated on a resume. "It is vital, therefore, for an executive offers a document or campaign that clinches the deal at first sight," Nestler warns. "Otherwise, there may not be any follow-up meetings in which the candidate can demonstrate his or her qualities.

"There are too many variables involved in convincing a corporation to sign an individual," Nestler told the group. "One cannot hope for success, one must assure it by taking proper action in the face of prevailing conditions.

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