Consumers Turning Online to Find Custom Made Products
Natural stone dealer notices dramatic increase in online requests for custom retail goods.
(PRWEB) May 24, 2007 -- The internet is changing the face of retail marketing, by tailoring itself more and more to individual taste. The ability to offer more options and greater customization to its products, is a trend being fueled by the infinite space of the internet, where stores are no longer required to maintain expensive locations in popular areas. Their store front is virtual, and limitless. PebbleZ.com, an important importer, and dealer in natural stone, in the conventional sense for use as floors, walls and counter tops, has introduced original consumer oriented, natural stone accessories and home furnishings to coordinate and enhance the natural ambience of home decorating. The consumer response has been stronger than expected, and has fueled the growth of a viable customized decorating experience for the public at large.
Pebblez.com's experience with this phenomenon began with the creation of a series of wall clocks, made from the same material they were supplying for flooring and countertops. "We put some pictures of the clocks online, and suddenly we were inundated with requests from customers for special faces, special colors, and special sizes," explains promotions manager Joseph Lewitin. The clocks can be seen at http://PebbleZ.com/clockbeautiful.html
In an internet market where consumers can generally point and click their way to the exact size, shape, color, and style they want, it is no surprise that people are now turning directly to manufacturers to find new and exciting ways to express their individuality. Although many traditional businesses are resistant to this type of small customized manufacturing run, and unique micro, custom production strategy, there is a growing group of entrepreneur using current technological advances to make it possible, and profitable.
One of the inherent advantages of the internet is that expensive storefronts in high traffic locations are becoming less relevant. This is allowing companies to keep costs down while still letting them easily connect with customers interested in their particular niche, no matter where they live. In this way the internet is fueling its own diversification.
PebbleZ.com has used these advantages well, and continues to work with customers to create individual designs to their exact specifications. Their latest innovation allows users of the site to select from several components and materials, to create fully customized natural stone coffee tables. This newest service can be seen on the page http://pebblez.com/custom-slab-tables.htm
For more information about the ideas and opinion expressed in this article, contact Joseph Lewitin, Promotions Manager for http://PebbleZ.com, the rustic stone home décor store. For information about http://PebbleZ.com, itself, you can email the company at 1 866 STONE 16
Contact: Joseph Lewitin
Telephone: 1 866 STONE 16 EXT 4
Website: http://PebbleZ.com
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