Cisco Systems Selects RewardStream for Canadian Partner Rewards Program

RewardStream's LifeCycle Marketing Platform™ (LMP) was chosen by Cisco Systems to operate their Canadian Channel Program due to its ability to accommodate regional differences.

Vancouver, BC (PRWEB) May 24, 2007 -- RewardStream's (www.rewardstream.com) LifeCycle Marketing Platform™ (LMP) was chosen by Cisco Systems to operate their Canadian Channel Program due to its ability to accommodate regional differences like language, currency, regulatory requirements, and localized rewards. Similar to Cisco's US Channel Program, the program encourages the sale of selected products targeted at the Value-Added Resellers in the SMB market.

Centrally deployed on RewardStream's LMP, both Cisco's US and Canadian channel programs leverage common business processes such as; real-time Cisco partner database integration, Distributor transaction processing, automated claims matching, and a program administration portal. In addition, RewardStream's LMP allows the Canadian program to have regional flexibility to customize reward rules, product SKUs, Canadian currency and, a bi-lingual (French / English) program website. Through RewardStream's Managed Choice Rewards™ approach, the Canadian program offers regionally different rewards that motivate the local resellers.

"We were able to co-ordinate efforts with our Cisco Canada partner managers who assisted us in executing the channel program, which helped us work more efficiently," states Jennifer Kulich, Marketing Programs Manager US/CA Channels Marketing. "We were also able to leverage the existing technology investment by Cisco US while still offering a distinctly regionalized program to Canada."

"Historically, many large enterprises would have to rollout out their partner programs regionally with little to no technology or automation," states Peter Oxley, CEO of RewardStream. "We are clearly demonstrating to our clients that they can accomplish significant efficiencies by centrally deploying our operating system and still accommodate the subtleties and nuances of the local market."

About RewardStream, Inc.
RewardStream is a marketing technology company specializing in the deployment and optimization of loyalty and rewards-based marketing programs that align and motivate partner and channel behavior with targeted business objectives. RewardStream services clients in the financial services, retail, telecommunications, health care, IT, and manufacturing sectors. More information on RewardStream can be found at www.rewardstream.com.

Media Contact
Nicole Ouellette, 604.692.1211 or toll-free 1-877-692-0040 ex. 211

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