U.S. Postal Service Goes Digital to Promote New Star War Stamps

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Starting today, the Postal Service will provide broadcast-quality video downloads of the production of the new Star Wars Commemorative Stamps series, as well as footage of several Star Wars movies, courtesy of Lucasfilm. The video downloads are available from the NewsRoom section of the U.S. Postal Service web site. (http://www.usps.com/communications/newsroom/allnews)

We are extremely excited to be working with the U.S. Postal Service and the Star Wars Commemorative Stamps release

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USNG On Demand (http://www.usngonline.com) has delivered an online solution for the U.S. Postal Service that streamlines and expands its media outreach.

Starting today, the Postal Service will provide broadcast-quality video downloads of the production of the new Star Wars Commemorative Stamps series, as well as footage of several Star Wars movies, courtesy of Lucasfilm. The video downloads are available from the NewsRoom section of the U.S. Postal Service web site. (http://www.usps.com/communications/newsroom/allnews) Video, images and graphics of the Star Wars stamps and other Postal Service news events are available at no charge for use by broadcast, online and print media.

"We are extremely excited to be working with the U.S. Postal Service and the Star Wars Commemorative Stamps release," said USNG On Demand President Jack Hambrick.

"We developed a Branded Broadcast Room for the Postal Service. It allows their communications team to service online and broadcast media 24/7, freeing up valuable time and resources. Plus, journalists can go right to the source for video and information. Sourcing of video is especially important in today's newsrooms."

B-roll footage of the Star Wars Stamps is now available, ahead of the official unveiling at a press conference on Friday May 25, 2007 in Los Angeles. Video from the event will be added to the existing video content.

USNG On Demand is a designed to assist communications professionals in taking the first step into the world of digital broadcast quality video distribution. USNG On Demand allows journalists to access broadcast quality video and web streaming ready video 24/7 in the formats they use most.

USNG On Demand is also the first digital media solution that allows communications professionals to reach the 700 Pathfire enabled newsrooms across the U.S. and Canada, right from their web site.

"Pathfire is essential to any plan to reach television producers and journalists with video. USNG On Demand is the first to provide organizations the ability to reach these broadcasters right from their web site. Competitors in this field such as The NewsMarket and Medialink have no path to Pathfire for online downloads, and this severely weakens their ability to reach American broadcasters," said Hambrick.

The Star Wars Commemorative Stamps go on sale at Post Offices nationwide Friday, May 25, and can be purchased online at usps.com. The official first-day-of-issue gala is being held during the opening of Star Wars Celebration IV at the Convention Center in Los Angeles, CA on May 25, at 7:30 p.m.

About the U.S. Postal Service
An independent federal agency, the U.S. Postal Service is the only delivery service that visits 146 million homes and businesses, six days a week. It has 37,000 retail locations and relies on the sale of postage, products, and services to cover its operating expenses. The Postal Service has annual revenues of $73 billion and delivers nearly half the world's mail.

About USNG On Demand
USNG On Demand is leading the way in broadcast quality video distribution and media management. Broadcast reporters, producers and assignment editors have come to depend of USNG as a credible source of news and information. The company was founded by veteran television reporter Jack Hambrick and has offices in Fort Lauderdale and Boston.

Contact
Mignon Young
USNG On Demand
media @ usngonline.com
954 525-1080

Website URL:
http://www.usngonline.com/pressrelease102.php

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