New Audio Presentation Reveals How to Makeover Your Web Site and Turn It Into a Lead Generation Machine

Convert a web site from yesterday's news to an effective lead generation machine.

Austin, TX (PRWEB) May 25, 2007 -- While most companies have an existing web site, not every company has a web site that actually attracts customers and generates leads for future sales. A new 55-minute audio presentation by Tom Myer promises to guide marketers, public relations professionals, and small business owners in the subtle arts of website makeovers.

In less than an hour, online marketing expert and author Tom Myer walks the listener through the basics of doing a full makeover on a web site. He'll provide advice on how to construct landing pages, how to place persuasive widgets on a home page (and other key pages) that funnel people to special landing pages, how to build micro sites, and how to use web optimization tools to radically improve landing pages quickly.

Among the tips the listener will get:

Always give visitors a chance to subscribe to a newsletter--even if a newsletter doesn't exist at the moment.

Create focused landing pages that match the offer on a one-to-one basis.

If the prospect requires a lot of information before they make a final decision, build a focused micro site. Use 3-5 pages to deliver focused value and then drive them to a form.

Use simple A/B testing to improve landing pages. If speed is necessary, use multivariate testing tools like Google Web Optimizer to speed up optimization efforts.

Focus on guerilla implementations and agile marketing. "Ready, Fire, Aim" allows marketers to create instant programs that bring results. Optimize landing pages and programs in progress and make decisions based on empirical data instead of just instinct or guesswork.

Be smart about lead nurturing programs. Two classic ways to nurture are to go broad or narrow. Use the "broad" technique if when the topic is complex or requires many touches at different times and levels of knowledge transfer. Use the "narrow" technique when the goal is to lead a customer down a path toward a sales pitch (for example, get them to download a special report, then invite them to a seminar, then invite them to attend a special one-on-one presentation).

There is a time and place for a sales pitch, and during the initial stages of lead generation and lead nurturing is not the time and place (usually). Experiment and learn when to apply effective closing techniques. When in doubt, offer them a call to action that moves them to the next step.

Automate as much as possible during the process of attracting and nurturing leads. Use software and other systems/processes to apply rules to activities that help isolate buyers who are ready to move to the next step. Then slip seamlessly from high-tech to high-touch.

The goal is to build an agile marketing system that allows marketers to react to the marketplace.

To download this special audio presentation, visit http://www.tripledogs.com/makeover.php. The audio file is offered at a low price of $7.00, considering that the same advice is provided at $100/hour.

Thomas Myer is the Top Dog of Triple Dog Dare Media, an Austin, TX boutique consulting group that helps customers with online marketing and lead generation programs. He is the author of the O'Reilly Shortcut Lead Generation on the Web (available from the Triple Dog Dare Media home page). He has also authored books on XML Web Development and Macromedia Dreamweaver, as well as dozens of articles on web development, usability, portals, and small business topics.

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