GreenDimes Partners with National Center for Missing & Exploited Children for National Missing Children's Day
Today GreenDimes, a leader among socially conscious businesses, announced a partnership with the National Center for Missing & Exploited Children® (NCMEC). In recognition of May 25th as National Missing Children's Day, GreenDimes, will fund the cost of one Child ID kit (valued at $2) with each of the next 10,000 members who join. The kits will be distributed at NCMEC sponsored events across the country.
Palo Alto, California (PRWEB) May 25, 2007 -- Today GreenDimes, a leader among socially conscious businesses, announced a partnership with the National Center for Missing & Exploited Children® (NCMEC). In recognition of May 25th as National Missing Children's Day, GreenDimes, will fund the cost of one Child ID kit (valued at $2) with each of the next 10,000 members who join. The kits will be distributed at NCMEC sponsored events across the country.
"A critical element in the search for a missing child is a good quality, current photograph and details about the child's appearance. By having this vital information accessible in a child ID kit parents and guardians can help law enforcement respond quickly in the search for their child," said Ernie Allen, president and CEO of NCMEC. "We are grateful to GreenDimes for their generosity in putting this potentially life saving tool into the hands of families across the country."
The donation coincides with National Missing Children's Day, a day established by President Ronald Reagan in 1983 to serve as an annual reminder of the need to make child safety a priority. The United States Department of Justice reports that though many were recovered quickly, in a one-year period of time almost 800,000 children were reported missing. NCMEC was created in 1984 as the nation's resource center on missing and exploited children. Since then, it has seen its recovery rate for missing children grow from 62% to more than 96% today.
"With initiatives like this, we continue to serve as an example to our members that change can be made," says CEO Pankaj Shah. "An average of 2,000 children go missing per day, and though many are recovered quickly, any preventative measures that can be taken should be. We look forward to welcoming new members in the coming days and contributing to NCMEC as well as continuing our fight to preserve the well being of our planet."
GreenDimes gives new customers an opportunity to not only help restore some sanity to their own lives but to the lives of parents and guardians whose children have gone missing.
About GreenDimes:
GreenDimes (www.greendimes.com) is a Palo Alto, California-based company dedicated to helping consumers do little things that will make a big difference. GreenDimes is a win-win for both consumers and the environment, as it reduces the amount of unsolicited postal junk mail consumers receive by 75-90% for just a dime-a-day. GreenDimes also donates a portion of the proceeds to re-start the cycle of environmental growth by planting one tree per month for every subscribed member. GreenDimes has already become the leader in reducing the amount of junk mail and catalogs delivered to North American mailboxes as well as saving hundreds of millions of trees and billions of gallons of water.
About National Missing Children's Day:
National Missing Children's Day was first proclaimed by President Ronald Regan and observed on May 25th by every administration since. On this day in 1979, 6-year-old Etan Patz disappeared from a New York street corner on his way to school. His story captivated the nation; his photo, taken by his father, a professional photographer, was circulated nationwide and around the world. Etan became the poster child for a movement, and the powerful image came to symbolize the anguish and trauma of thousands of searching families. For nearly three decades, the search for Etan has continued, however, just as he was on the first National Missing Children's Day, Etan remains missing. The widespread attention brought to his case and those of other eventually led to a nationwide commitment to help locate and recover missing children
About the National Center for Missing & Exploited Children:
The National Center for Missing & Exploited Children (NCMEC) is a 501(c)(3) nonprofit organization that works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 475,000 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 130,300 missing child cases, resulting in the recovery of more than 112,900 children. For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.
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