Unique Technology Partnership Delivers New Opportunities for Consumer Brands and Advertising Agencies in New Media

Liverpool & Daresbury, UK (PRWEB) May 29, 2007

Genemation Ltd, a leading facial computer vision technology company, and SnG technologies Ltd, a specialist in Mobile Consumer Engagement, today announced they are partnering to offer consumer Brands, image rights owners and advertising agencies a unique New Media marketing platform to attract and retain consumers, enabling them to enage with Brands in innovative, unique and compelling ways.

Users of mobile/cell phones (or other image capture device such as EyeToy™ and webcams), social networking sites, and virtual online worlds, e.g. Second Life™ are increasingly demanding control of (i) media they interact with, (ii) user generated content, and (iii) personalisation and communication.

To address this New Media phenomenon Genemation and SnG have combined their leading edge technologies to empower Brands and their marketing agencies.

Genemation Ltd has developed GenMobile™ a server side application that enables the automatic finding of a face in an image uploaded from any image capture device, e.g. mobile/cell phone. Once detected the face can be automatically modified in a variety of fun ways pre determined by the user, or placed in another image, then forwarded automatically to a pre designated location, e.g. mobile/cell phone, website (e.g. Myspace™), email address or other online network.

SnG technologies Ltd has developed Inflite™ an 'On-Device Portal' (ODP) Mobile Consumer Engagement platform. Inflite™ is an end to end solution which provides the mobile consumer with a visually compelling, very easy to use Portal to products and services of real value to them. The Brand and its marketing message is central to the mobile service. Inflite™ is installed on the the mobile consumers handset and provides anytime, anywhere access to the brand and its products and services.

GenMobile™ together with Inflite™ offers the mobile consumer a fun and very easy to use service where they can capture images of themselves, friends and family from their mobile phone and apply fun transformations. They can then send the results for free to other Inflite™ users. This great high value service is provided to the consumer in a mobile application where the Brand and its message are highly visible.

Some of the fun changes to faces that GenMobile™ can produce are:

• The automatic placing/superimposition of faces in other images e.g.
• Sporting events, movie scenes, TV shows or current news events,
• Wallpaper, bespoke artwork, greetings cards, e-postcards
• Brand's advertising artwork, e.g. car or fashion company
• Famous artwork e.g. Mona Lisa,
• Superimposing a users face to replace a famous face, e.g.

• The adding of face accessories e.g.
• Glasses, beard, or moustache, scars, or black eye
• virtual make-up, e.g. celebrity's make-up applied to users face or
• extreme make-up, e.g. Gene Simmond's (rock band Kiss) face mask
• face painting (e.g. Ronald Macdonald™) or any famous character/cartoon face mask
• The cross breeding of a users image with a 3rd party image to produce synthetic offspring, e.g. mix your face with a celebrity to see what your children will look like,
• Partner's faces can be mixed to produce their virtual offspring
• Faces can be aged or made younger
• Ethnicity or gender changed
• Face or feature morphing

SnG's Inflite™ platform is the next generation in New Media marketing:

• The mobile phone is now central to our lives, with many countries now seeing 200% market penetration of mobile phones. The mobile channel now offers the best return on your marketing spend. Inflite™ facilites Consumer Engagement with the brand on a daily basis;
• Inflite™ delivers real value to the consumer making the brand central to their mobile life;
• Viral distribution - quickly build a mobile community centred around the Brand and its value to the consumer;
• Inflite™ allows the mobile consumer to send and receive Free text, picture and video messages. 95% of 16-25 year olds send text messages on a regular basis. Imagine the impact of them seeing your brand everytime they use their mobile phone;
• Send targeted promotional messages at no cost; much more effective than traditional SMS promotions - the messages are highly visual and can include video and sound clips;
• User Generated Content (UGC) can be quickly and easily shared between your mobile Inflite™ community;
• Get to know your customer at a new level, we build consumer profiles and report on how they are interacting with the Service. See very quickly the impact of Inflite™ on your marketing campagn;
• Inflite™ is a fully managed service, we take care of all the technical detail from service provisioning, hosting and monitoring.

For more information on how GenMobile™ and Inflite™ can add value to Brands and marketing agencie's New Media activity please contact:

John Bickley on +44 (0) 151 705 3530 or e-mail john(at)genemation.com or
Iain Rosie on +44 (0) 192 560 7341 or e-mail iain.rosie(at)sng-tech.com

More information about Genemation's applications, solutions and tools can be found at http://www.genemation.com, or contact John Bickley on +44(0)151 705 3530 or e-mail john(at)genemation.com

More information about SnG technologies can be found at http://www.sng-tech.com or contact Iain Rosie on +44 (0) 192 560 7341 or e-mail iain.rosie(at)sng-tech.com

About SnG technologies Ltd
SnG technologies Ltd was formed in early 2005 with the vision of the mobile channel becoming the most effective way to reach consumers. Our aim was to create the very best in Mobile Consumer Engagement. Our highly skilled team of Mobile industry experts created our market leading On-Device Portal (ODP) solution Inflite™. Inflite™ is a fully customisable "white labelled" plaform on which Brands and Marketing agencies can create the next generation of Consumer Engagement. In a world where the consumer is becoming ever more sophisiticated and hard to reach, Inflite™ offers the greatest impact and return on Marketing spend. SnG technologies Ltd is a privately owned Company; for further information please visit our website: http://www.sng-tech.com

About Genemation
Genemation Ltd was formed in late 2002 and has commercialised patented facial computer vision technology from The University of Manchester's Imaging Science and Biomedical Engineering division (ISBE). The Company has developed applications, solutions and software tools for the video games, mobile phone, web authoring, social networking, post production and other digital content sectors. Genemation Ltd is a privately owned Company; for further information please visit Genemation's website http://www.genemation.com

GenHead™, GenCrowd™ , Genemation™, GenMobile™, GenTrack™, GenTools™ and are trademarks of Genemation Ltd. Inflite™ is a trademark of SnG Technologies Ltd. All other brand names, product names, service marks or trademarks belong to their respective holders.

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