Mascot Wows Tinseltown Pups at the 4th Annual Silver Spoon Dog & Baby Buffet

Hollywood's hottest hounds flip for Mascot's chic dogwear.

Hingham, MA (PRWEB) May 29, 2007 -- Mascot, a dogwear company based in the Boston area, today announced rave reviews from its presence at the 4th Annual Silver Spoon Dog & Baby Buffet, an event showcasing the newest and most fashionable in baby clothing, toys and furniture along with couture dog fashions, cuisine and grooming. Held at a private Hollywood Hills estate earlier this month, the 2-day event drew celebrities and media from all over Los Angeles, including Tori Spelling, Jason Priestly and Fred Savage, and raised money for The Center for Discovery, a non-profit dedicated to the needs of people with disabilities and their families. The Amanda Foundation, which works to save dogs' lives and place strays in homes, was also present with dogs in need of adoption.

"We were so pleased with Mascot's response in Hollywood," said Jeff Alexander, Founder & Creative Director of Mascot. "The celebrity and media attention has been a huge asset in helping us raise awareness of the brand, especially in terms of our new partnership with Canine Companions, and we look forward to it continuing to grow."

Celebrities (and their pups!) that received Mascot products included Shannon Elizabeth ("Cuts"), Kelly Hu (X-Men II and "In Case of Emergency"), Ashley Williams ("How I Met Your Mother"), Nicole Eggert ("Charles In Charge" and "Baywatch") Scott Elrod ("Men in Trees"), Melanie Paxson ("Notes from the Underbelly"), Ashley Jones ("Bold and the Beautiful") and Brittny Gastineau, joining Rachel Bilson ("The OC") and Kristen Bell (Veronica Mars) as some of Mascot's famous fans. Editors from Access Hollywood, E! Entertainment News, Entertainment Tonight, Extra, Allure, Glamour, Los Angeles Times, People and US Weekly were also in attendance, covering the event.

"It is it great fun to open a magazine and see Mascot on a celebrity pooch," said Stephanie Murray, Marketing Director of Mascot. "In our eyes, however, all of our personal mascots are stars - this is why we started Mascot."

Mascot's unique, colorful line of dog collars, leads, charms and apparel are made with exceptional attention to quality and detail. Whether your mascot prefers splashing in puddles or lunching with the ladies, Mascot has something to offer even the most discerning of dogs.

About Silver Spoon Entertainment Marketing
The Silver Spoon Entertainment Marketing (www.silverspoonem.com) has set the trend in Hollywood during award season. With casual ambiance and a unique atmosphere, The Silver Spoon Entertainment Marketing continues to set the precedent for award show pre-pampering. Designers, jewelers, cosmetic and skin-care lines from around the world travel to Los Angeles to gain access to the media and celebrities surrounding this global event. The company is the creation of partners Melissa Lemer and Lorena Bendinskas.

About Mascot:
Mascot is a dogwear company based in Hingham, Massachusetts, specializing in unique and high quality dog collars, leads, ID's, apparel and charms for the inspiring animals in your life. Each product is designed to compliment the individual style of your personal mascot. Whether a water-proof braided Sailor's Knot dog collar and lead, or a beautiful top-grain Leather Argyle set, every Mascot product is constructed of the highest quality materials, and is finished with our signature hardware. Mascot is currently available online as well as in boutiques across the country. For more information on styles and availability, or the non-profit relationship with Canine Companions, visit www.mymascot.com or call 781.383.2500. We hope you enjoy, and stay lucky.

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