Smart Marketing: Viral At Its Best
Sweet and Vicious LLC, maker of Bubbles Bodywear, initiates new Blogger Program offering free samples to bloggers who review new products.
Charleston, SC (PRWEB) May 29, 2007 -- Bubbles Bodywear, maker of enhancing and slimming undergarments for women, launches a new viral marketing program encouraging bloggers to publish reviews of their products online. The program invites approved bloggers to test and review Bubbles' merchandise on their blogs in exchange for free product samples.
"It's about building customer loyalty through the strength of our product designs and the power of word of mouth advertising", says Bubbles Bodywear owner and founder Karen Jones. "We pride ourselves in producing very unique high-quality undergarments so we're confident that when a woman tries our products, they'll love them and will want to spread the word."
While the general internet public may have only caught on in the past few years, bloggers have long been a driving force behind viral marketing and sales leads for businesses on and off the internet. MySpace and YouTube are multi-billion dollar examples of the ubiquity and financial influence of the blog phenomenon.
But what about the possibility of biased reviews from those who only want "free stuff? Benefiting from the anonymity provided by the internet, most bloggers pride themselves on their un-sanitized, brutally honest opinions. Blogs after all, are a form of counterattack to sanitized media and the inundation of over-produced advertising that bombard Americans on every level of daily life. Bloggers will more likely write negatively about something they don't like than lie to their readers and undermine their credibility just to get free products.
By and large, such symbiotic relationships between businesses and bloggers are a win-win for everyone. Bloggers are given free or discounted access to products and services, businesses get inexpensive media exposure, and consumers have access to unbiased product reviews from real consumers.
About Sweet and Vicious LLC
Sweet and Vicious LLC is a shapewear company led by passionate entrepreneurs who provide creative lingerie solutions for today's empowered woman - the woman who knows how to be sweet and when to be vicious.
Sweet and Vicious manufactures in the USA and distributes out of South Carolina.
Visit the Web site at http://www.lovemybubbles.com.
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