Ridgefield, CT (PRWEB) May 31, 2007
JETERA™ One-to-One Media today announced it has signed the leading one-to-one-marketing authority Don Peppers to its Board of Advisors. Peppers is an author, speaker, consultant and founding partner of Peppers & Rogers Group, a leader in customer-centered management consulting. "Don's credentials in one-to-one marketing--a category he and his co-author, Martha Rogers, almost single-handedly invented--speak for themselves. His expertise is a perfect fit for our Board of Advisors as we expand 1to1 marketing into a new mass media," said Jeff McChesney, a JETERA managing director.
According to Robert Messinger, director of direct marketing at JETERA, "It's an understatement to say Don wrote the book on one-to-one marketing. He's written or co-authored eight of them. He literally owns the category. Businessweek called Peppers and Rogers' first book, The One to One Future, 'the bible of the new marketing,' and Inc.'s editor-in-chief called it 'one of the two or three most important business books of all time.'"
"Don pioneered what we now call 'CRM,' or customer relationship management," said Tom McClain, a managing director of JETERA. "Early on, he saw the potential of putting only highly tailored, relevant information in front of individuals, creating communications that spoke directly to known preferences and interests, while filtering out ads people have no interest in."
"I think JETERA is ideally positioned to capitalize on the full promise of one-to-one marketing," Peppers said. "The key to JETERA's approach is to take the pressure off consumers by blocking irrelevant messages and scaling back the amount of contact. This not only means less money wasted by advertisers, but less consumer attention span burned up, too. Advertising and content tailored to an individual's known personal preferences is both more economically efficient and more consumer-friendly."
Read an in-depth interview with Don Peppers on JETERA's blog: http://jetera.blogspot.com
Only JETERA™ One-to-One Media is designed to provide businesses with the most precise and timely delivery of relevant content via a media system that combines broad reach with pinpoint accuracy. The company began commercial operation in 2006 and majority owned by Venture Capital and Consulting Group, LLC. Website: http://www.jetera1to1.com Blog: http://jetera.blogspot.com