Marketing Managers Take Another Look at Travel Certificates
Infinity Incentive Group has been unlocking the mystery of using premium and travel certificates for small to large size companies for years. Companies in banking, online, real estate, auto, retail, direct marketing, and non-profit arenas have come to realize when marketing to their clients cash incentives and merchandise aren't always the most effective way to get measurable results and in some cases can be counter productive.
Lake Havasu City, AZ (PRWEB) June 8, 2007 -- Infinity Incentive Group's price conscience customers are taking a hard look at how travel certificates have lowered their marketing cost. Infinity Incentive Group out of Lake Havasu City, Arizona is full of every day examples of how to use the allure and attraction of travel to maximize returns on important sales and marketing campaigns with the use of travel certificates. A recent survey conducted in May 2007 of client marketing tactics revealed that Infinity Incentive Group customers need certificates that are low cost and have high perceived value. They have to be powerful at attracting business, retaining profitable clientèle, increasing profits, and enhancing product awareness and improving performance. "Our products appeal to both online and offline and we continue to provide cutting edge low cost-effective powerful travel certificates that appeal to every kind of customer," says Cecile Burgay, Director of Public Relations.
Infinity Incentive Group has been unlocking the mystery of using premium and travel certificates for small to large size companies for years. Companies in banking, online, real estate, auto, retail, direct marketing, and non-profit arenas have come to realize when marketing to their clients cash incentives and merchandise aren't always the most effective way to get measurable results and in some cases can be counter productive. Cash was king in the past with our clients based on the May survey results; but as our research shows, it most likely will be lumped in with what it takes to pay the bills and can amount to an expected "payment" a company will have a hard time getting away from. "Our survey found that successful marketing professionals are looking for a "psychological" branding of their product or service and want to build a more exciting memorable program for their clients - that's why they are turning to travel incentives," says Burgay.
Infinity Incentive Group (IIG) is a Sales Promotional Marketing Agency specializing in travel certificates used for rewarding behavior, point of sale, traffic builders, and lead generation. Infinity Incentive Group provides quality marketing products and services to direct mail houses and agencies, along with direct sales marketers serving the vacation ownership, multi-level marketing, retail, catalog, mail order, online, automobile, and banking industries.
IIG and its affiliated companies are devoted to providing products and services that meet the ever changing needs of today's consumer. IIG provides incentive products and services that anticipate industry change, market trends, technology, and the lifestyles of the consumer.
Infinity Incentive Group is located at 151 Riviera Blvd, Suite 102, Lake Havasu City, Arizona, 86403 and toll-free at 866-389-9798. For more information regarding travel incentives please contact Cecile Burgay or visit our www.infinityincentives.com website.
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