Swapagift.com Launches Cards That Care™ for Non-Profit Fundraising Initiatives

Swapagift.com today announced that it has launched its Cards That Care™ program. This new program provides organizations with fundraising needs, an innovative way to turn unused gift cards into cash donations.

Langhorne, PA (PRWEB) June 1, 2007 -- Swapagift.com today announced the launch of its Cards that Care™ program, providing non-profit and charitable organizations an innovative, fundraising solution in the $80 billion gift card market. This exciting program turns the millions of unused gift cards currently owned by consumers into cash donations that benefit charitable organizations. Using the Swapagift.com leading web site, charities solicit and accept unused gift cards from donors, turning them into valuable cash donations.

"We are excited about the launch of Cards that Care™, and the opportunity to provide an innovative program for organizations with fundraising needs. Our program taps the $5-$10 billion in unused gift cards that accrue each year, and turns them into cash donations that benefit these organizations. Cards that Care™ allows donors to make donations without writing a check, charging a credit card or making a purchase. Charities make appeals for unused gift cards -- something that many potential donors already have in their wallets, purses and desk drawers -- and then use our platform to turn these cards into much-needed funds," said Mike Kelly, CEO of Swapagift.com.

"Many people want to donate to worthy causes, but may feel they are financially limited. Charities can now let these donors know that there are other ways to make a difference in the lives of others -- simply by donating unused gift cards. We've been in discussions with several major charities that are enthusiastically looking to offer our program in the coming months. Next week, we'll be announcing a major initiative with a national non-profit organization to coincide with Father's Day," added Kelly.

As a pioneer of the secondary gift card market, Swapagift.com continues to build new channels and applications in the $5-$10 billion unused gift card market. Buyers, sellers, traders, donors and charities now have a common platform where they can extract the maximum value from their unused gift cards.

About Swapagift.com
Swapagift.com® is the leading web site for buying, selling and trading unused gift cards. Swapagift.com offers consumers multiple channels and methods for extracting the maximum value from their unused gift cards including: online trading and selling, 150+ national walk-in locations and charitable giving programs. Founded in 2003, Swapagift.com maintains offices in Langhorne, PA.

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