The Alternative Consumer - In June Fast Company

The Alternative Consumer, a bright green blog, selected by Fast Company magazine, June 2007 as a Best Sustainability Blog.

(PRWEB) June 2, 2007 -- The Alternative Consumer, a bright green blog, selected by Fast Company magazine, June 2007 as a Best Sustainability Blog.

One of three blogs mentioned in this month's issue, Michael A. Prospero, staff writer of Fast Company, dishes the skinny at http://www.FastCompany.com/magazine/116/next-best-blogs.html

Alternative consumers base their buying decisions on a set of criteria that goes well beyond just price and convenience

Before buying, they also consider a company's core values, and the impact their purchase has on both the environment and their health.

Cultural Creatives, a market driver that represents nearly 1 in 4 adult Americans, or 50 million people. In the U.S. alone, the healthy lifestyle market is valued at $30 billion, the sustainable economy $76.47 billion, and the eco-lifestyle $81.19 billion.

The Alternative Consumer (http://www.alternativeconsumer.com) reflects the needs of the next wave of smart consumers … chic, savvy shoppers who want to integrate more green into their lifestyle.

"Alternative consumers base their buying decisions on a set of criteria that goes well beyond just price and convenience," notes founder and publisher, Maureen O'Connor. "Before buying, they also consider a company's core values, and the impact their purchase has on both the environment and their health."

Siting LOHAS (Lifestyle of Health and Sustainability), there's an emergence of the "Cultural Creatives, a market driver that represents nearly 1 in 4 adult Americans, or 50 million people. In the U.S. alone, the healthy lifestyle market is valued at $30 billion, the sustainable economy $76.47 billion, and the eco-lifestyle $81.19 billion."

Whether it's eco fashion and home décor, eco-travel, hybrid cars, organic health and beauty products, organic food and wine, sustainable design or recycling -- The Alternative Consumer delivers the latest news, trends, products and services to today's style-conscious, eco-friendly consumer.

Essential reading for busy folks who seek to cultivate a greener lifestyle, The Alternative Consumer.

For more information, please contact:
Maureen O'Connor, publisher
The Alternative Consumer

http://www.alternativeconsumer.com/

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eco friendly sustainable eco conscious lohas green lifestyle eco fashion healthy lifestyle environment eco style alternative energy

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