Comcast and Cablevision Reach Targeted Customers With Laserlinx

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We're very proud of laserlinx's innovative features, but the real testament to its value is in the great results we produce

New York, NY (PRWEB) June 4, 2007

Comcast and Cablevision, two of the nation's leading media and telecommunications companies, have selected laserlinx® -- a multimedia, integrated marketing tool produced by New-York-City-based Odin Media, LLC -- for targeted promotional campaigns. Laserlinx guides are meticulously researched, best-of-the-Web guides on focused topics, which are published on interactive CD-ROMs and custom designed for a particular marketing initiative. Laserlinx represents a new type of marketing tool, combining elements of print advertising, interactive advertising, and TV advertising into a single package that can be delivered to a focused customer group.

"We're very proud of laserlinx's innovative features, but the real testament to its value is in the great results we produce," says Usher Winslett, Odin's CEO. "We've provided our clients with response rates and overall yields 60% to 300% higher than their standard promotions, and we are confident we can continue to improve those numbers with each new project."

After using a business-themed laserlinx guide in a successful direct-mail promotion last year, Comcast has expanded its use of laserlinx and is now targeting the relocation market with a laserlinx guide called "Movers Link," a guide to the websites that take the hassles out of moving, featuring over 100 Web resources, all reviewed rated and ranked, on topics like "Buying/Selling a Home," "Planning a Move," and "Home Maintenance and Repair." "We are proud to have Comcast as a repeat client and look forward to continuing to work with them on additional projects," notes Winslett.

Cablevision is using a laserlinx guide called "100+ Essential Websites for Small Business Owners" in a direct-mail campaign promoting its business services offered under the Optimum brand. That guide features reviews of websites on topics such as "Business Planning," "Sales and Marketing," and "Tax and Legal Issues."

Commenting on why he believes laserlinx to be superior to traditional direct-mail or premiums, Winslett states, "It's like comparing a Ferrari to a horse-and-buggy. Traditional promotions, like print-only direct-mail, are obsolete. Laserlinx guides include all the best features of traditional promotional tools, plus audio and video advertising, plus interactive programming, plus website links, plus data management. We can also accurately track results -- to give marketers a true sense of their ROI. And our CD-ROM guides are just the beginning; we can create interactive, topic-specific Web communities to enhance brand loyalty and foster long term customer relations."

Both the Comcast and Cablevision promotions are currently ongoing.

About laserlinx® and Odin Media:

Odin provides marketers with a way to wrap their message around the information that is essential to their target customers' lives. Two main principles define Odin's marketing philosophy: (i) information seekers are active consumers, and (ii) in this age of overwhelming information overflow, efficient, effective, user-friendly information management tools are paramount. So Odin produces laserlinx guides -- custom branded, CD-ROM-published, best-of-the-Web guides on any topic -- providing consumers with easy access to the information that matters to them most, while providing marketers with a way to deliver a multimedia marketing message to a pinpoint-focused audience. In short, laserlinx untangles the Web®. Odin is a relatively new company and laserlinx a new product, but they are born out of Odin's founders' combined 40+ years of diverse marketing experience. For more information on Odin or laserlinx, please contact Usher Winslett at 917.841.2865, or visit http://www.laserlinx.com.

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