ChoiceTrade Adds Option Tools to Their Online Stock Trading System

Leading online broker adds additional option tools to their services to provide complete tools for customers.

East Brunswick, NJ (PRWEB) June 4, 2007 -- ChoiceTrade, a leader in low-cost online trading and direct-access trading, has announced that it will offer its customers a suite of option tools unlike any other offered to retail traders to date.

"In my opinion, this is truly the biggest step toward the democratization of option trading. For decades, these sophisticated tools have been offered only to the biggest institutional customers of full-service Wall Street firms. ChoiceTrade will put the power of these dynamic tools in the hands of the self-directed retail trader. This will greatly enhance the ability of option traders to make the decisions that are necessary to be successful in a wide variety of option strategies," explains Neville Golvala, president and CEO, ChoiceTrade.com.

As a burgeoning stock market and a growing trend of consumers to take control of their financial planning and retirement planning lead more people to research online brokers, ChoiceTrade.com continues to add new services and products to make online stock trading easier than ever before. The announcement of the additional options tools is the latest announcement by ChoiceTrade.com in their continued effort to offer all the tools needed for online trading.

"There is a fast-growing and noticeable trend online for consumers of all ages and financial backgrounds searching for online stock brokers in order to secure their financial future directly," Robert Melillo, president, White Hat Marketing, LLC, explains. "We see more sophisticated searching by consumers who look beyond broad terms and search more specified terms including pink sheet trading, options trading, BB brokers and the like," Melillo continues. "Online broker-dealers like ChoiceTrade.com are leading the way for consumers to have all the advantages of the full-service firms at a fraction of the cost which is evident in the volume of searches for these services in 2007," Melillo concludes.

About ChoiceTrade
ChoiceTrade offers low cost, cutting-edge, online and direct access trading of equity securities and options. ChoiceTrade is an SEC-registered broker-dealer and member of NYSE Arca, Nasdaq and SIPC. For more information about ChoiceTrade, prospective clients should visit our site or call (877)-731-9114.

Options involve risk and are not suitable for all investors. Investors are urged to carefully read the OCC's Option Disclosure (http://www.choicetrade.com/forms/OptionRiskDiscl.pdf) before investing in options. If you need a copy of the Disclosure please send an email to service @ choicetrade.com or visit our Web site www.choicetrade.com.

###