Teramedia and Ethnic Technologies Form Strategic Alliance to Expand List Rental Opportunities

Two leading direct marketing companies partner to give their list rental customers improved targeting and expanded reach.

Orlando, FL, and South Hackensack, NJ (PRWEB) June 4, 2007 -- Leading multichannel list management, brokerage and data services firm, Teramedia Corp. and Ethnic Technologies LLC., the leader in multicultural marketing, today announced agreements to utilize each other's areas of specialization in order to give their list rental customers improved targeting and expanded reach, respectably.

Teramedia will be using Ethnic Technologies to quickly and accurately identify ethnicity, language preference, country of origin and religion on their managed and response-based, postal, phone and e-mail lists. This comprehensive breakdown enables Teramedia to better tailor its clients' direct marketing needs, ensuring messages are reaching the intended audience.

In a separate agreement Ethnic Technologies will be utilizing revenueBOOSTER, Teramedia's turn-key email append and can-spam ACT compliant fulfillment solution to expand their email list rental offerings. Unlike traditional email append, Teramedia will match opt-in email addresses to the Ethnic Technologies databases and facilitate email deployment and tracking in fully managed environment.

"The utilization of Ethnic Technologies proprietary enhancement software has strengthened our list offerings with more targeting effectiveness," said Scott Hardigree for Teramedia. "Teramedia recognizes its commitment and responsibility to its clients to provide access to accurate multicultural targeting."

"Ethnic Technologies, through significant research, has developed the industry's most accurate system for multicultural, religious, language preference, assimilation index and gender identification and data enhancements," said Candace Kennedy, Director of Sales for Ethnic Technologies. "We are proud to align ourselves with Teramedia, the industry leader in email list management and monetization and look forward to a mutually beneficial partnership."

About Teramedia:
With a rich history spanning over 14 years, Teramedia™ is one of todays most experienced, multichannel list management and list brokerage firs. Beyond an exceptional list rental experience, hundreds of direct marketers and list brokers count on Teramedia to accurately append, hygiene, or model their lists; allowing you expanded reach, better deliverability and improved insight. For more information, visit www.teramedia.com.

About Ethnic Technologies:
Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter ® from Ethnic Technologies is the result of over 30 years of continuous Multicultural, religious and language preference research. E-TECH's Multicultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, e-mail campaigns or modeling the same excellent results have been achieved. For more information, visit www.ethnictechnologies.com.

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