Where Are the Radio Ads That Sell New Online Marketing Ideas Resource for Small Business Owners?
Finally, a place to find small business radio ads and marketing ideas to amuse and inspire at www.Radio.MarketingForSuccess.com, a new, free resource for small-business owners who want marketing tools so they can promote their businesses effectively with radio advertising. The newly launched site from marketing guru Charlie Cook allows owners to 'tune in' to the greatest radio commercials ever created to get ideas for their own spots and campaigns.
Old Greenwich, CT (PRWEB) June 7, 2007 -- "Effective radio ads can be the centerpiece of a powerful and effective promotional strategy," says marketing ideas guru Charlie Cook, author of the best-selling Insider Secrets marketing ebooks and creator of Radio.MarketingForSuccess.com, a new, free marketing tool for small-business owners. "The problem is that consumers can easily tune out radios ads, says Charlie. "So the challenge for marketers is to create a radio ad that commands attention and inspires action."
Charlie is a well-respected creative dynamo and a well-spring of marketing ideas, but "I also know the value of learning from the masters," he says. So when a client asked him to write a radio script for a spot they wanted to run using Google's easy-entry radio ad program, "I went looking for examples of the most dynamic, unforgettable, conversion-oriented radio ads ever written." To his surprise, "It was a struggle to find any central library or index."
In typical Charlie fashion, he decided to create his own resource. "It was hard work, but well worth the effort," he says. "Then, once I put it together, I realized it was a marketing tool that I didn't want to keep to myself," he says…and a web site, or sub site was born. Radio.MarketingforSuccess.com meshes perfectly with his other sites that offer free marketing tools for small businesses.
Charlie created Radio.MarketingforSuccess.com to give small business owners a new marketing tool, what he calls a "master vault of top radio commercials and marketing ideas that they could use as creative inspiration for their own ads." Marketing idea seekers will find everything they need to follow in the footsteps of the masters of radio advertising.
"The ads are as different as night and day, but they do have one thing in common," remarks Charlie, pointing to radio spots for non-profit organizations alongside radio ads for beer. "They're the ultimate marketing tools and among the most effective radio commercials ever created."
Who's Listening? Everyone!
"It's easy to think of the Internet as the holy grail of cost-effective promotion, but it isn't," says Charlie. Radio continues to be the marketing tool that consumers respond to most. According to the Radio Advertising Bureau's 2006 factbook, radio reaches "230 million 'unique' listeners worldwide every week."
In the United States alone, 94% of consumers tune in at least once each week. 73% of consumers who are aged 12 and over listen to the radio at least once a day. "That mean marketing ideas that rely on the power of radio have a tremendous opportunity to being heard," says Charlie. "And radio is still one of the most affordable marketing tools for small business, too."
Marketing ideas must reflect a growing number of alternative information and entertainment options, but Charlie notes that, "Radio continues to attract listeners in record numbers." Yet despite radio's proven performance record, "many businesses choose other marketing tools and simply ignore what radio can do," says Charlie. "They get so caught up in banner ads, links, etc. that they forget about the ease and effectiveness of a 30-second radio spot."
Charlie notes that business owners are also likely to forget that radio listeners represent a highly targeted demographic and are therefore an ideal audience for effective, narrow-focused messages. And while new marketing tools aimed at 21st Century business success are rolled out almost daily, Charlie believes that radio advertising should be "a top priority for businesses who need to reach more prospects for less money," he says. "And in my book, that's every business!"
About Charlie Cook and www.MarketingForSuccess.com
Charlie Cook is well known in Internet success circles as the author of Insider Secrets to Creating Web Sites That Sell, the 4th installment in his best-selling Insider Secrets marketing series. He is also the chief idea guru at MarketingForSuccess.com and the creator Radio.MarketingForSuccess.com, websites focused on helping business owners and professional marketers attract more clients.
For more than ten years, Charlie has provided marketing and management consulting services to businesses of all sizes for more than two decades. Thousands of executives, managers and trainers have used his training manuals at hundreds of Fortune 500 companies including AT&T, Merck, Chevron, IBM and Boeing. Charlie has brought equal success to marketing professionals, individuals and entrepreneurs nationwide.
Charlie is a sought-after expert and a frequent columnist for Sales and Service Excellence, Money n' Profits and Home Business magazines. His articles and tips are seen frequently in dozens of business and marketing journals and magazines including Business Week online. A popular and articulate guest, Charlie has been interviewed on the radio and appeared on Entrepreneur Magazine's Sales and Marketing radio show.
For more information about Charlie's marketing and coaching services, to access his library of top radio ads, and to purchase Insider Secrets to Highly Effective Marketing, visit www.marketingforsuccess.com and www.radio.marketingforsuccess.com
Contact:
Charlie Cook
Insider Secrets to Highly Effective Marketing
203-637-1118
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/RW1wdC1IYWxmLVpldGEtU2luZy1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
