Marketing Operations Partners Continues to Provide Pioneering Vision and Leadership in Evolving Discipline

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Founder Katz chairs marketing efficiency & effectiveness track at major conference. New benchmarking study on marketing operations reviews in final stages.

Best Practices in Operations Reviews among Technology Marketing Organizations

Marketing Operations Partners today announced a series of developments that build upon its fast-growing leadership and momentum in the evolving discipline of Marketing Operations. The company's founder and CEO, Gary M. Katz, is again chairing a day-long track at a major marketing operations conference and the company is completing a benchmarking study of best practices in marketing operations.

For the third consecutive year the company's founder and CEO, Gary M. Katz, has been selected as a Track Chair at the Henry Stewart XVII Conference, which begins tomorrow in New York at the Jacob K. Javits Convention Center. Katz will facilitate the Marketing Efficiency & Effectiveness track on the first day of the conference. The track includes presentations by Technorati Chairman Peter Hirschberg and Proctor & Gamble's Marketing General Manager Dina Howell; a guru panel on marketing efficiency and effectiveness, moderated by The Hub's editor-in-chief Tim Manners; an executive roundtable on marketing transformation; and a review of International Data Corporation's 2007 marketing performance matrix.

Responding to a growing technology industry need for more disciplined marketing accountability and performance, Marketing Operations Partners will soon be publishing a benchmark survey, "Best Practices in Operations Reviews among Technology Marketing Organizations" and will be able to discuss preliminary results after June 15. The study, which includes insight gleaned from in-depth interviews with more than 20 Silicon Valley technology companies and an online survey, is targeted for final release in July. A sampling of the participating companies in the interviews include Agilent, Applied Materials, Ariba, BEA, Cadence, Informatica, Intuit, Network Appliance, Seagate, Symantec, and Xilinx. Marketers who want to share their experience with marketing operations reviews and get a complementary executive summary of the report can still participate in the online survey until June 15 at    

In response to Marketing Operations Partners growth, the company has added four new associate partners and team effectiveness and knowledge management consultants to its team. Services are now expanded and organized in five categories: Sales Process Acceleration (led by Ron Snyder), Marketing Scalability (led by Jerry Hart), Customer Profitability (led by Lynn Hunsaker), Strategy and Change Facilitation (led by Mike Gospe) and Return on Marketing (led by Linda Popky). In addition to Hart and Popky, new Associate Partners include Marketing IT and supply chain expert Dr. Juan Montermoso and Sharyn Fitzpatrick, a marketing communications process expert. Fitzpatrick is also serving as public relations account director for the Henry Stewart Conference, a new client of CommPros Group, Inc., a marketing programs adoption agency that was also founded by Katz and is a sister company to Marketing Operations Partners.

Larry Lepold, an organization change and team effectiveness expert with a deep marketing and business development background, and Deborah Plumley, a knowledge mapping and management facilitator, have also joined the team as senior consultants.

About Henry Stewart XVII

Now in its seventh year, Henry Stewart combines the thought leadership insights of a case study driven conference with the news from the bleeding edge of technology development within a co-located expo. The show has provided actionable project management advice to over 7,000 Digital Asset Management, Broadcast Automation and Marketing Efficiency program leaders at global events in New York, LA, London, Amsterdam and Washington DC.

Despite serving as the industry event for niche technology categories -- Digital Asset Management, Enterprise Marketing Management, Marketing Resource Management, Broadcast & Workflow Automation -- this show is not about technology; it's about new ways of working. Henry Stewart enables attendees to validate that their problems are shared by hundreds of their peers and helps identify proven strategies to solve those problems. For more information, visit    

About Marketing Operations Partners

Founded in Santa Clara, CA in June 2006, Marketing Operations Partners is the first ready-to-go COO and change management team dedicated to changing the MO of Marketing by helping CMOs operate like CEOs. The company brings together leading subject matter experts and thought leaders to enable clients to leverage process, technology, guidance, and metrics to run Marketing as a profit center and fully accountable business. A comprehensive blend of pragmatic and innovative services help enterprises accelerate the sales process, build a scalable marketing infrastructure, optimize customer profitability, cultivate an ecosystem of stakeholder support for key enterprise initiatives and demonstrate measurable return on Marketing to management. For more information, visit, or contact 408-243-7881.


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