There's a fundamental flaw in the way most people evaluate radio ads.
Portland, ME (PRWEB) June 5, 2007
New article from Strategic Media shows the Top 10 Keys to Creating Great Radio Ads.
"In radio advertising creating a great radio ad is one of the most challenging things to do well on a consistent basis," says Brett Astor, Vice President of Strategic Media, Inc. "Learning how to develop a great radio ad out of the gate takes years and years of experience and diligent analysis of testing data." Mr. Astor is a direct response advertising industry veteran with over a decade of experience in direct marketing and direct response radio advertising. He is the Vice President of Strategic Media, Inc., a direct response radio advertising agency (http://www.strategicmediainc.com). Mr. Astor is also co-author of this latest report "The Top Ten Keys to Creating Great Radio Ads".
In this new report, Mr. Astor and co-author Jeff Small reveal the top ten keys to creating a radio ad that drives response and ultimately delivers profitable new customers. "We define success in direct response radio advertising in terms of profitability, not awards won or popularity or entertainment value. In our view, only one question matters: Does the ad elicit response in the form of cost per lead (CPL) and cost per order (CPO) that results in the client acquiring the most profitable new customers?" says Astor.
"There's a fundamental flaw in the way most people evaluate radio ads." Says Jeff Small, CEO of Strategic Media, Inc. and one of the pioneers from the early days of direct response radio advertising. "Most people judge an ad by the way it sounds, specifically whether it sounds 'like an ad'. That's a sure-fire way to create a radio ad that totally flops," says Small.
In a world where radio industry players like Clear Channel are trying to turn radio ads into content and Google, via GoogleAudio, is trying to revolutionize radio ad development with a low-cost ad development marketplace, this new report reveals valuable information on how to create an ad that "works". Whether you're creating your own radio ad, or managing an agency who is creating an ad for you, you'll find vital insights that will help ensure you get the best ad possible.
Strategic Media, Inc., is a full data direct response radio advertising agency with over a decade of experience building large radio advertising campaigns that deliver profitable new customers. Strategic Media Inc provides a full suite of direct response radio advertising agency offerings including radio advertising strategy, radio commercial development, radio media buying, and media profitability management. Jeff Small, CEO and Brett Astor, Vice President both contribute to the direct response radio industry's first blog, The Radio Sage Radio Advertising Blog, located at http://strategicmediainc.com/radio-advertising-blog, where they also share their views on the latest news and trends in direct response radio advertising.
Other articles from Strategic Media include:
- Are YOU Ready for Direct Response Radio Advertising?
- The Customer Benefits of the "Full Data" Direct Response Radio Advertising Agency
- The 10 Questions in Direct Response Radio Advertising
- The 5 Biggest Mistakes in Direct Response Radio Advertising
Strategic Media: http://www.strategicmediainc.com
Radio Sage Blog: http://strategicmediainc.com/radio-advertising-blog/
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