"Hotel Content Gone Wild" -- HotelsByCity Announces Hotel Bed Jumping
While the travel trade has embraced the concept of consumer generated content as means of creating a unique competitive advantage, HotelsByCity has taken the concept a step further by looking to their customers for hotel and travel content, then packaging it in an inspiring, entertaining blog format.
Winnipeg, MB (PRWEB) June 6, 2007 -- Hotels brands have long recognized that their ability to remain competitive depends on their ability to listen to, understand and interact with their guests. Guest-centric marketing plans intended to create a unique competitive advantage, are usually positioned around delivering personalized services, with the guest experience placed front and center.
While the travel trade has embraced the concept of consumer generated content as means of creating a unique competitive advantage, HotelsByCity has taken the concept a step further by looking to their customers for hotel and travel content, then packaging it in an inspiring, entertaining blog format.
The result is a truly unique guest-generated hotel "space" with a focus on the guest experience. Combining available technologies in image sharing and video production with a content production team that has extensive hotel experience, HotelsByCity have focused on a "critical few" hotel guest touch points like beds, bathrooms and swimming pools that are important to the guest.
Already a sensation within the "blogoshere" around the world, Hotel Bed Jumping and our Hotel Blogs feature guest-submitted images and travel stories in a daily posting format.
HotelsByCity's blog network brings an entertaining perspective to HotelsByCity that is uniquely guest driven. "Rather than telling our customers what we think they should be interested in, we would rather let them tell us" stated Randy Schartner, CEO and co-founder of HotelsByCity. "Our overall objective is to improve the process of searching and reviewing hotel options online, and we believe that interacting with our guests in an entertaining and informative way supports our objectives in the long run."
"Over time, hotel intermediaries have helped facilitate the commoditization of the guestroom product" stated Andrew Loewen, President and Co-founder of HotelsByCity. "Through our hotel blog network, we see an opportunity to interact with and inspire our customers to purchase though our hotel and travel portal by delivering content that guests care about. Guests care about it because they create it".
About HotelsByCity.net
HotelsByCity.net is a brand that prides itself on its attention to detail. Whether a client is searching for a great rate or interested in learning more about their destination, HotelsByCity.net is a fantastic choice. There are well over 500 city and country guides that have been researched and written by the HotelsByCity staff. This website also provides blogs written by travelers for travelers as well as hotel reviews for the most honest information available.
HotelsByCity.net truly is a one-stop shop where travelers have an accurate resource they can rely on as well as enjoy a fantastic rate on over 65,000 hotels located around the world.
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