Prevx Launches Prevx 2.0 Enterprise-Class Anti-Malware Tool; Highlights Risks to Businesses' Defenses
Sense of False Security: Today's leading security products are blind to most new threats; Companies face unacceptable risk, inflated costs from infection.
Derby, England (PRWEB) June 5, 2007 -- Prevx , a leading provider of "herd intelligence" and "behavior based" security technologies, today announced the availability of Prevx 2.0 for enterprises, small and medium businesses (SMB) and consumers. Prevx 2.0 enables users to manage IT security from a position of knowledge. Its end-point security agent offers protection against malware attacks while recording the presence, execution and behavior of software on each and every system in an organization. Prevx's insight allows CIOs, chief security officers (CSOs) and those responsible for risk management to see clearly what threatens their information security and business integrity. Additional information is available at the Prevx web site.
"Prevx 2.0 addresses the most pressing challenges facing the security industry today--enabling businesses to centrally monitor and manage the software running on their company assets," said Mel Morris CEO of Prevx. "Prevx 2.0 provides more layers of protection than any other agent technology. By using centralized intelligence, we are able to focus research on the threats actually facing our customers."
Most large enterprises spend less than $20 per PC per year for security, but these costs are insignificant compared with lost productivity and business impairment associated with just a single infection, where costs can rise to $250 and often much more, per PC, per day. In many cases computer infections have been installed for several hours or days before they are discovered, affecting a large number of users. In these cases CSOs do not have the information or tools to advise management of the extent of the problem. Worse still they are often powerless to fix it as they wait on their security vendor for an antidote. In many cases companies are forced to quarantine affected and suspect PCs, adding to the cost and disruption.
"I'm not sure which is worse for a company's senior executives," adds Morris, "knowing that their sense of security against threats is false, or realizing that once a piece of malware has been detected they have no idea how long it has been live in their organization. It's like discovering that my workforce has been infiltrated by criminals intent on doing me harm, but not knowing who they are, how long they've been there or what they have been doing since they arrived."
Behavior-Based Protection with Prevx
The Prevx 2.0 agent incorporates five proprietary and two industry-standard signature technologies, enabling it to protect against both unique and common threats. If an agent identifies a program for the first time, it examines the program to determine its potential behavior if it is allowed to run. Only after this information has been assimilated and assessed will the program be allowed to execute. Even then its behavior will be closely monitored and reported for further review by our automated malware research facilities which identify more than 6,000 new malicious objects every day.
At the heart of Prevx 2.0 is the Community Watch Architecture, which has the capability to monitor hundreds of millions of PCs in real time while providing a centralized view of software behavior. Larger customers, Internet Service Providers, System Integrators, OEM Partners and Managed Service Providers can operate an in-house community supporting any number of PCs. The architecture is built on a federated server concept offering linear scalability and tiny costs per supported PC. In-house operations can also be peered with each other or with Prevx's own web based application service to provide shared protection.
Prevx is recruiting third party distribution channels for Prevx 2.0 and has a wide range of offerings including value added programs that allow Prevx 2.0 to be run by existing customers of Symantec, McAfee, Computer Associates and Trend Micro alongside their existing products, thereby giving them the control, visibility and protection that they need, without adding significantly to their existing license fees.
For those looking for a direct solution, Prevx offers a range of web based solutions for SMBs and consumers via its web site at http://www.prevx.com. Web based customers can enjoy the same protection and features as those who prefer an in-house implementation.
Prevx 2.0 has completed an extensive beta test on several thousand PCs including compatibility tests covering more than 50 alternative security products. It is designed for use with all mainstream Windows and Vista environments. Windows XP, Win2000 and 2003 environments are available today. Vista versions are also available for download and beta trial.
About Prevx
Prevx Limited is a privately-held, UK-based Internet security company that has developed a revolutionary approach to protecting computers from an ever-escalating assortment of malware for which it has been named a "Herd Intelligence" leader by Yankee Group and "Cool Vendor" by Gartner Research. Unlike traditional security companies that identify malicious code by its "signature" and then must develop a cure one virus at a time, Prevx's Community Intrusion Prevention (CIP) system identifies malicious code by its "behavior" and is able to neutralize whole classes of malware before it ever has a recognized signature. As the traditional line of computer defense crumbles under the mounting threat of malware, Prevx is able to use intelligence derived from detailed analysis of its rapidly growing community of users to offer more aggressive, comprehensive and effective protection from malware for the world of interconnected computers. More information about Prevx is available at Prevx .
Media Contacts
Arthur Germain
Principal, Communication Strategy Groupfor Prevx
631-239-6335
agermain@gocsg.com
www.gocsg.com
Rich Mullikin, APR
Communication Strategy Group for Prevx
925-779-9115
www.gocsg.com
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