New Immune Boosting Product Asks Consumers To Create The Brand And Win
For those people who have thought that the so-called marketing experts could use some help when it comes to giving a product a brand name or tagline - a new North American wide competition is about to give them the chance to show their marketing skills. With the opportunity to win $15,000 US for the best brand name or $7,500 US for the best tagline, future consumers of Phtyolab Solutions Inc.'s currently unnamed immuno-stimulatory product can begin to enter "The Immunity Challenge" online branding competition at www.theimmunitychallenge.com.
Las Vegas, Nevada (PRWEB) June 8, 2007 - Have you ever thought that you could have come up with a better brand name or tagline for a product than the so-called marketing experts? Phytolab Solutions Inc., a life science company, is giving you that chance. They have launched a branding competition that runs from June 4 to June 30, 2007 on its website www.theimmunitychallenge.com. The competition asks consumers, rather than the marketing wizards, to submit their ideas for a brand name and tagline for the new patented immuno-stimulatory product set to hit the shelves later this fall throughout North America. The competition is open to residents of the United States, Canada and Mexico and prizes include $15,000 US for the best brand name, $7,500 US for the best tagline and additional prizes just for participating.
"Product I", the working name for the immune boosting product, contains the natural source extract ImmuXT™. The extract was developed by leading research scientists at the National Centre for Natural Products Research (NCNPR) at the University of Mississippi. Research from the NCNPR shows that the extract is the most powerful natural immune-stimulatory dietary supplement discovered to date with respect to macrophages. (Activating white blood cells capable of engulfing and absorbing foreign matter and stimulating immune cells to respond.)
"This competition is the first of its kind," says competition spokesperson Michael Davis. "Customers want to be engaged, not just 'sold' a product. The Immunity Challenge is asking future consumers of this very exciting and powerful immunity enhancer to create the brand. To us, it is very important that the target market is involved from the start. Consumers are smart and they know what is important to them when it comes to their health and wellness."
As this product will be the most powerful immune-booster in the over-the-counter arena, it will be marketed to the health conscious, to professionals who can't afford time away from the office due to illness, to mothers and fathers trying to stay healthy while juggling work and raising children, to the elderly trying to get the most out of their golden years, and to young singles and couples or travelers who want to boost their immune system and keep colds, flu and other illnesses at bay.
About Phytolab Solutions Inc.
Phytolab Solutions Inc. is focused on developing new, scientifically proven, natural source products that empower consumers. They offer products that enable consumers to take a proactive health management approach by delivering the highest levels of effectiveness, safety, and prevention. Phytolab Solutions invites their customers' involvement in understanding product relevance, helping shape communication, and building communities of interest around health-related topics.
For an interview with competition spokesperson Michael Davis, please call Paul Holman of AHA Creative Strategies at 604.303.1052.
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