Bruce Willis Becomes a Die Hard Second Life Fan

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Exclusive footage of a Bruce Willis interview in Second Life now online.

I don't watch the news on TV anymore. I haven't watched it for years…because it's all sensationalized. I think everything has become entertainment, including the news

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Exclusive footage of a Bruce Willis interview in Second Life now online. The Second Life Cable Network (SLCN.TV -- http://slcn.tv), the Melbourne-based company that covered the media event, says the footage provides an insight into how 20th Century Fox is using Second Life to promote the next Die Hard movie.

Gary Wisniewski, Second Life Cable Network CEO said "SLCN made it possible for invited guests, including the executives at Fox, to be able to witness the action as it happened. SLCN is the HBO and CNN of virtual worlds." SLCN was started in March 2007 and has now established itself as the leading cable channel for Second Life residents.

Die Hard fans who won a competition to attend the exclusive press event were able to ask Willis questions and have him respond immediately. Willis showed a real interest in online communication tools like Second Life.

"I don't watch the news on TV anymore. I haven't watched it for years…because it's all sensationalized. I think everything has become entertainment, including the news," says Willis.

The hour long event was broadcast live to a limited audience on June 1st, 2007, and is now being released to the widest possible audience via You Tube and other video sharing websites.

SLCN.TV has also filmed a special show with a tour around the Die Hard exhibition in Second Life and features interviews with the creators of the virtual island where fans can explore the set and pick up free costumes and gadgets from the film.

Bruce Willis appeared in Second Life as his avatar Bee Dub promoting the upcoming release of the next Die Hard installment on 27 June. The press conference was organized by The Picture Production Company and held at Silverscreen Island in Second Life. The Die Hard expo was built by The V3 Group.

Contact:

Keren Flavell
keren @ slcn.tv
Phone ~ AU: 03 9687 2739
Mobile/Cell ~ AU: 04 0283 1228
USA: 310-582-5602
http://slcn.tv

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Keren Flavell
SLCN.TV
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