Message Technologies Inc. (MTI) Partners with FasTrak Retail to Bring Futuristic 'Virtual Sales Associates' to Life Using Natural Language Speech Technology

Message Technologies, Inc. (MTI) announces a partnership with FasTrak Retail that combines MTI's expertise in speech recognition with FasTrak's expertise with in-store, interactive media solutions for retailers to create digital signage capable of holding actual, spoken conversations with customers through in-store interactive displays. The interactive displays or shelf-based digital signage uses artificial intelligence and advanced speech recognition technology to assist shoppers.

Atlanta, GA (PRWEB) June 11, 2007 -- Message Technologies, Inc.™ (MTI), an industry-leading provider of interactive voice response (IVR), speech technologies and call center solutions, today announces that it has formed a partnership with Fastrak Retail LLC (Fastrak Retail), an international leader of in-store, interactive media solutions for retailers. In a leap to the future, MTI and Fastrak Retail will bring to life Virtual Sales Associates - digital signage capable of holding actual, spoken conversations with customers through in-store interactive displays. Through their collaboration, MTI and Fastrak Retail are the first to enable retail consumer interaction as predicted in for decades in futuristic movies.

Customers speak with the Virtual Sales Associates while inside a store or through an exterior window by calling a phone number provided by the signage and speaking into their cell phone using natural language conversations. The first prototype presented a fashion show of one designer's clothing line and allowed interaction with the Virtual Sales Associate to obtain additional product information. The personality of the Virtual Sales Associate can be customized to the retailer's branding and armed with product specifications, promotions, videos and even suggestions for alternative and add-on products. The product is especially effective for after-hours "window-shopping" or to eliminate in-store information booths.

"We are excited about our partnership with Fastrak and how our combined business technologies will help drive sales for retailers of all types," stated MTI CEO Mark Abramson. "The new business venture combines our speech technology expertise with Fastrak's latest digital signage innovations. As a result, this 24/7 interactive sales tool will help retailers decrease expenses while creating a new way for consumers to shop."

About Fastrak Retail
Fastrak Retail, LLC delivers in-store, interactive media solutions that enhance the natural shopping experience, drive sales and blend into the store environment. The products and services include consulting, retail-ready digital screen technology, custom interactive solution design, content management and connectivity, custom interface and content development, rapid prototyping, manufacturing and project management. Fastrak Retail has offices in the Charlotte, North Carolina and Atlanta, Georgia in the United States, and in Manchester, England. Please visit Fastrak Retail online at www.fastrakretail.com.

About Message Technologies, Inc.

Message Technologies, Inc. (MTI) enables companies to improve business performance with interactive voice response (IVR), speech recognition and call center solutions. AssuredVoice is MTI's hosted speech solution that helps retailers, catalogers and Internet merchants enhance customer experience, increase sales and reduce call center costs. Since 1982, more than 2,000 companies have counted on our applications and hosting services for predictable costs and low-risk deployment. MTI's speech IVR experts and open technology platforms are dedicated to helping you achieve world-class performance. Please visit MTI online at www.messagetech.com.

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