ISYL, INC, the Company Behind the Clothing Brand ISYL (ISEEYOULOOKN), Has Officially Launched Their Long Awaited E-Store

ISYL, INC, the Company behind the highly infectious clothing brand ISYL (ISEEYOULOOKN), has officially launched their long awaited E-Store. On June 1st, ISYLNYC.COM was opened to the public, with overwhelming success.

New York, NY (PRWEB) June 10, 2007 - ISYL, INC, the Company behind the highly infectious clothing brand ISYL (ISEEYOULOOKN), has officially launched their long awaited E-Store. On June 1st, ISYLNYC.COM was opened to the public, with overwhelming success! Due to the buzz that has been growing around this new fashion brand since its establishment in 2005, it was only a matter of time before the company moved from a purely underground fan base to the mainstream.

After causing a rush of excitement within the modeling field, word began spreading about this unique fashion brand ISYL (pronounced "eye-sil"), and its moniker "ISEEYOULOOKN". While leaving very little for the imagination, the sexy people who wear ISYL clothing exude confidence, which makes them even sexier! In a statement from New York model Sanna Jovec, she explains the allure of the ISYL brand:

"When I first heard about the brand, I immediately thought that the name of the brand was terrific! I hadn't even seen any of their clothes at that time, but I knew I wanted whatever they were selling! Then they explained to me that people who wear ISYL are a part of an exclusive club, since ISYL was only for the sexy people. Of course, that made me want something from them even more! Also, being new to modeling and being relatively new to the United States, I'm happy that they were the first fashion company I worked with! Not only do I like their shirts, I like the way they run their business, and the way they treat people. I will definitely be shopping on their website when it launches!"

With models around the world already wearing ISYL, and with its fan base growing, the folks at ISYL decided that now was the time to open a store online. The ISYLNYC website will now be the center for purchasing everything ISYL, from shirts and hats to eventually everything else within the fashion industry. Consumers will also be able to find items that were made by their favorite ISYL designers by selecting that designer's name right on the website's main page. To make it easier for shoppers to decide which size they should get, the site does not use a standard size chart like many other online retailers. They show models (whether real or mannequins) wearing each garment, and displays that model's measurements, and the garment's size. This is a more realistic approach to sizing, since it allows a person to determine if a certain size will fit them based on how it looks on someone else. The length and width of each garment are also given.

Another point that the Chief Designer of the brand wants to make is that shoppers will get an opportunity to join ISYL's consumer website, ISYLONLINE.COM. On this website, users will be able post photos of themselves wearing ISYL and learn about the different people who make ISYL what it is.

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