Checkbox Mobile® Gives SalesTrac's Social Network a Portable Way to Collect Feedback
SalesTrac, Inc. software is used by consumer products companies to gather business intelligence about their companies and brands. SalesTrac selected Prezza Technologies' Checkbox Mobile® module to integrate real-time field feedback into their PromoSpace social network system.
Cambridge, MA (PRWEB) June 13, 2007 -- Leading survey software and business intelligence software provider Prezza Technologies announced today that brand intelligence consulting firm and marketing solutions provider SalesTrac, Inc. chose Prezza Technologies Checkbox Mobile to complement their PromoSpace social network with on-demand field data collection software.
SalesTrac's PromoSpace is the 1st social network directly connected to an enterprise application. "Our integration with Prezza's mobile survey tool provides another valuable service to our enterprise clients in the beer and spirits industry," said Ken Wahler, President of SalesTrac, Inc.
SalesTrac, Inc. operates a brand intelligence consulting service and social network called PromoSpace. SalesTrac's clients utilize a network independent brand specialists who collect consumer opinions and data for SalesTrac's corporate beer and spirits clients. They often appear in bars and clubs in order to collect immediate feedback and impressions that patrons have about beverage brands and enter data into the PromoSpace system. SalesTrac, Inc. has integrated Prezza's mobile survey technology into PromoSpace its existing technology allowing independent brand-specialists to collect data in the field using handheld devices and synchronize data back to an online environment (CHECKBOX Online®).
"The PDA becomes a great option any time you're looking to capture large amounts of information from many sites," said Kenneth Wahler, President of SalesTrac, Inc. "In other words, it makes it a lot more affordable to survey individual locations in multiple-location operator businesses such as the franchise/hospitality industry."
Prezza Technologies, one of the fastest growing providers of software which helps gather business intelligence data, offers a flexible mobile solution which integrates with either a software-based installation of Checkbox Survey Server® or an on-demand, hosted version of the product called Checkbox Online. SalesTrac relies on the hosted, zero-configuration, Checkbox Online as the back-end to their mobile data collection efforts.
Additional Benefits of Checkbox Mobile:
- Ability to conduct offline surveys and synchronize later
- Real-time results (when using wireless mobile devices)
- Solves issues related to using paper surveys (data entry cost, time, response rates)
- Doesn't require IT resources or ongoing support
- Faster deployment of mobile surveys
- Integrates with Checkbox Online to offer hosted mobile surveys
- Increased response rates as compared with paper, phone, and web-based surveys.
- Updates critical decision support and business intelligence
About Salestrac
SalesTrac, Inc. is the world's largest developer of web-based event management software. Their application suite is delivered through PromoSpace and BrandTrend . PromoSpace.com's social network and on-demand software provides brand managers and event marketing companies a single solution that manages the entire event process from scheduling through payment processing to 1099 sub-contractors (Pay Me Now!©). BrandTrend.com delivers business analytics using cutting edge data visualization to marketing and sales executives.
About Prezza Technologies
Based in Cambridge, MA, Prezza Technologies is a leading developer of survey software and business intelligence applications. The company was co-founded in 2002 by Tom First, who previously built and sold Nantucket Nectars (a perennial member of Inc. Magazine's list of fastest growing companies in the 1990s). The company is privately funded and has been consistently exceeding sales and margin goals since its inception. Prezza Technologies' software products are currently used by major organizations worldwide, including Fortune 500 companies and educational institutions in over 30 countries.
For more information, contact:
Brian Henderson
Director of Marketing
bhenderson @ prezzatech.com
617-715-9600
http://www.prezzatech.com
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