Treasures Found 'On the Road' Offered at No Reserve? EstateRoadShow.com Launches Maiden Live Auction in Charleston SC and On AuctionFloor.com

An original Aston Knight oil painting "The Mill Stream" and a rare signed Jefferson reverse lamp offered at no reserve? Just a few of hundreds of valuable pieces of art, antiques, glass and pottery selling on June 16-17th, most starting at $5.

Charleston SC (PRWEB) June 13, 2007 -- An original Aston Knight oil painting "The Mill Stream" and a rare signed Jefferson reverse lamp offered at no reserve? Just a few of hundreds of valuable pieces of art, antiques, glass and pottery selling on June 16-17th, most starting at $5.

We can all recall the good old days when buyers determined the value of estates and collections, before high reserves and buy it now features converted auctions into online retail stores, www.EstateRoadShow.com is bringing back that model to increase bidder attendance at their live auctions. "The key to a successful auction is to make sure bidders attend, and most bidders want to have a chance to own something at a bargain price. Get them in the door and they might pay more, but first you have to get their interest.", commented Michael Whelchel, technical director with EstateRoadShow.

"We try to locate undervalued treasures from all over the world, by attending estate auctions, garage sales, local fairs or private collections and purchase items we feel our customers would want to see up at a live auction. Normally we purchase from remote locations only selling to local crowds", commented John Scherz, research director with EstateRoadShow.com. "We use special technology which allows us to access our research (remotely) so we can make an informed decision before we buy, while we are on the road".

"Once we own these treasures, we use technology to market them worldwide to millions of bidders online and sell them to live floor bidders in red hot antique markets like Charleston SC or Dallas TX. It is the combination of knowing what we own, and marketing it correctly to obtain the best price", stated Michael Whelchel, technical director with EstateRoadShow. EstateRoadShow uses the advanced technology of AuctionFloor.com, accesses millions of bidders on eBay.com, eBayLive Auctions and AuctionZip.com to maximize traffic to their live auctions. Sometimes we even use two bidding terminals with one connected to a large UK audience selling in euros. Additionally, each item is carefully photographed 5-10 times showing details, with condition reports and bidder friendly shipping terms handled in-house. No "where as - as is", EstateRoadShow.com backs up what they claim to be true with a money back policy. Most events like the one in June are held at no reserve - selling to the highest bidder.

Model for the future? With live auctions only attracting less than 10% of the total bidders who purchase from companies like eBay.com (timed model), EstateRoadShow plans on demonstrating to other auctioneers that a more bidder friendly approach is the model for live auctions who plan on being in business ten years from now. "The bidders who use timed model auctions are demanding "fewer hassles" from live auctioneers, when 100 million bidders speak, it is best to pay attention." added Ann Valverde, head of live auction operations in Charleston SC.

So, instead of focusing on consigners, EstateRoadShow.com is buying! The secret of using this model is knowing what you are buying and not worrying about any one item selling below it's value, instead the focus is on all the items selling at an overall profit. Some items will sell below value, but those bidders will then be very happy and will return for more!

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