Strollometer® and StrollerFit® Team Up to Sponsor the 2007 Million Mile Moms Challenge to Combat Childhood Obesity
From June 15 - July 15, Moms across America will stroll a million miles to demonstrate the importance of exercise and fitness to the children of today.
Great Neck, NY (PRWEB) June 13, 2007 -- Strollometer®, the world's first speedometer/odometer for strollers, and StrollerFit®, the nationwide stroller exercise group, have teamed up to sponsor the 2007 Million Mile Moms Challenge. From June 15 - July 15, Moms across America will attempt to collectively log a million miles of walking or jogging with a stroller. Participants are invited to download a mileage log from either the Strollometer or StrollerFit websites and input the distances that they stroll each day.
Adi Weber, President and Co-founder of Strollometer, says, "There is no better role model than a fit, exercising Mom when it comes to sending a message to our kids that fitness and health go hand in hand."
StrollerFit President Mary Beth Knight comments, "Strolling is the perfect way for Mom and baby to embark on a lifetime of fitness together, helping fight the childhood obesity epidemic by introducing children to the benefits of fitness from infancy."
With more than 90 franchises in 29 states, Cincinnati-based StrollerFit® Exercise with Your Baby™ is the premier mom and baby fitness brand. The company's unique products and services make moms fit, babies smile and friendships blossom. The StrollerFit stroller fitness program combines exercise science, early childhood development and group dynamics into a 50-minute fitness experience using its unique mommymuscle™ prenatal and postnatal exercise method. Free StrollerFriends® social groups offer outings and play dates that let parents conveniently connect with supportive friends. For more information on StrollerFit, visit www.strollerfit.com.
The Strollometer® is a mom-invented eight function wireless computer/speedometer designed to strap onto any baby stroller -- whether it's traditional, deluxe all-terrain or jogging. Functions include current, average and maximum speed (mph/kmh), trip and daily distance, trip and real clock times, and ambient temperature (F/C).
Since its introduction in September 2006, The Strollometer has won numerous awards, including the prestigious 2006 JPMA Innovation Award and an iParenting Media Award. It has also received press raves from the New York Times, Shape Magazine, Parenting, Cookie and American Baby among others. Urban Baby and iVillage have also listed the Strollometer as among their favorite Baby Gadgets of the year.
The Strollometer can be found at select Target stores and online at many retailers including Target.com, amazon, babies 'r' us, giggle and babystyle. For more information, visit us at www.strollometer.com.
9 Months Up, 9 Months Down, LLC -- makers of The Strollometer -- was formed in 2005 by Adi and Dan Weber of Great Neck, NY. The company is dedicated to developing innovative fitness products that address the needs of women both during and after their pregnancies. The Strollometer® is the first of several patent pending products that fit this unique niche in the maternity and juvenile market.
CONTACTS:
Adi Weber, 516-684-9804, Adi @ strollometer.com
Amy Clay, 859-689-4326, Amy.clay @ strollerfit.com
Lizabeth Sorensen, 518-428-0921, press @ 32flavorspr.com
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