Ink Jet, Toner, New OEM Tech, IP Challenges on Agenda at Lyra's World Expo Preshow
Lyra Research is partnering with Recharger Magazine to kick off World Expo 2007 with the preshow conference, "Supplies-Side Economics: What Inexpensive OEM Cartridges Mean to You" on Tuesday, August 21, 7:30 a.m. to 5:30 p.m. Aftermarket companies are invited to sponsor this high-visibility, premium content event. Contact Sandy Tobin: 1-617-454-2612, stobin @ lyra.com.
Las Vegas, NV (PRWEB) June 14, 2007 -- Lyra Research is partnering with Recharger Magazine to kick off World Expo 2007 with a must-attend preshow conference, "Supplies-Side Economics: What Inexpensive OEM Cartridges Mean to You" on Tuesday, August 21, from 7:30 a.m. to 5:30 p.m. Aftermarket companies are invited to sponsor this high-visibility, premium content event.
Recharger Magazine and Lyra Research's second annual conference will arm attendees with actionable market research data and insight for maximizing profits and responding to challenges in today's competitive imaging supplies aftermarket. The conference's agenda features four of Lyra's world-class industry analysts and select guest speakers who will discuss industry trends that are affecting profit models in the aftermarket supplies business. Save up to $125 by registering now at http://center.uoregon.edu/conferences/recharger/WorldExpo2007/registration/. The early-bird registration fee is $399 through August 3, 2007.
Call for Sponsors
At World Expo 2007, take your company's visibility to a higher level as a sponsor of the Recharger Magazine and Lyra Research all-day preshow conference, "Supplies-Side Economics: What Inexpensive OEM Cartridges Mean to You." Sponsorship of the event aligns your brand with the leading voices of business insight, news, and analysis for the digital imaging industry aftermarket. Sponsors receive distinctive recognition for presenting world-class analysts to the remanufacturing industry and delivering actionable market research data not available anywhere else.
This unique opportunity to collaborate with Lyra Research and Recharger Magazine as an event sponsor will strengthen sponsor branding and market positioning at World Expo 2007 and long after.
For the complete sponsorship timeline of benefits and branding promotion in e-mail, print, and direct mail, contact Sandy Tobin: 1-617-454-2612, stobin @ lyra.com.
About the Conference: Overview and Agenda
Printer OEMs are trying out a new strategy that could upend the razor-and-blades business model. The new strategy involves selling more expensive hardware and cheaper supplies, and it could have a dramatic impact on demand for aftermarket toner and ink cartridges. Epson has already launched this strategy in China. Kodak has announced that it is cutting cartridge prices in half in the United States. And with the advent of new technologies like HP's Edgeline and Silverbrook Research's Memjet, OEMs have the potential to dramatically lower prices.
What will this mean for aftermarket vendors that have long relied on low prices to attract buyers? Aftermarket vendors will have to develop new strategies to compete in this changing landscape. Attend this full-day event for critical information on new OEM technologies, marketing strategies, and tactics aftermarket vendors can use to compete effectively in this changed market. Lyra's analysts will deliver market data and analysis, and high-level industry speakers will work with attendees to provide options and solutions. This event is also a great place to connect and network with colleagues before the hectic trade-show floor opens. Join your colleagues from leading companies who have already registered. Here are highlights from the agenda:
Tuesday, August 21, 2007, 7:30 a.m.-5:30 p.m.
7:30-8:30 a.m. Continental Breakfast
8:30-8:35 a.m. Welcome Greeting from Event Sponsor
8:35-8:45 a.m. Welcome Remarks from Lyra Research and Recharger Magazine
Frank Stefansson, CEO, Lyra Research, and Phyllis Gurgevich, Publisher, Recharger Magazine
8:45-9:20 a.m. Printing a Roadmap for Success in the Aftermarket: Challenges and Opportunities for Tomorrow's Market Leaders
Rob Leonard, Principal, Leonard Consulting Group LLC.
9:20-10:00 a.m. The Hard Copy Supplies Journal Perspective: Key New Technologies and Consumables
Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research
10:00-10:20 a.m. Refreshment Break
10:20-10:50 a.m. The Jet Set: Inside the Changing Ink Jet Market
Andy Lippman, Industry Analyst and Program Manager for Ink Jet Supplies, Lyra Research
10:50-11:20 a.m. Toning Your Business: Analyzing the Dynamic Toner Cartridge Market
Cortney Kasuba, Industry Analyst and Program Manager for Laser Consumables, Lyra Research
11:20-11:50 a.m. Lyra Power Panel Q&A: Morning Session
Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research
Jim Forrest, Senior Analyst, Lyra Research
Cortney Kasuba, Industry Analyst and Program Manager for Laser Consumables, Lyra Research
Andy Lippman, Industry Analyst and Program Manager for Ink Jet Supplies, Lyra Research
11:50 a.m.-1:20 p.m. Networking Luncheon
1:20-1:50 p.m. Lessons Learned: Chronicling the Past and Charting the Future of the Digital Imaging Industry Aftermarket.
Jim Forrest, Senior Analyst, Lyra Research
1:50-2:20 p.m. Evolving Printer Populations and Supplies Change the Rules of the Game
Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research
2:20-2:40 p.m. Refreshment Break
2:40-3:10 p.m. Industry Leaders' Panel Discussion
3:10-3:40 p.m. Legal Woes and Foes: Investigating Global Intellectual-Property Issues
Edward O'Connor, Esq., Partner, Trial Division, The Eclipse Group
3:40-4:00 p.m. Lyra Power Panel Q&A: Afternoon Session
Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research
Jim Forrest, Senior Analyst, Lyra Research
Cortney Kasuba, Industry Analyst and Program Manager for Laser Consumables, Lyra Research
Andy Lippman, Industry Analyst and Program Manager for Ink Jet Supplies, Lyra Research
4:00-5:30 p.m. Cocktail Reception
Book an Analyst One-on-One at World Expo
Contact Brian Jones at 1-617-454-2641 or bjones@lyra.com with your meeting request.
CONTACT:
Andre Rebelo
Marketing Manager
Lyra Research: The Digital Imaging Authority
617-454-2658
arebelo @ lyra.com
www.lyra.com
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