Terminal Van Gogh to be Featured at Launch Event for Xerox 1:1 Lab Case Study on Reader's Digest Canada

Terminal Van Gogh Ltd. (" TVG "), a leading data-driven 1:1 communication provider and co-manager of the Xerox 1:1 Lab, announced today that TVG will be featured at the launch event for the Reader's Digest Case Study in Montreal. (www.terminalvangogh.com) The event will feature Terminal Van Gogh, Xerox Canada, Reader's Digest Canada and Transcontinental Direct Montreal talking about their partnership in the 1:1 lab to convert an existing Reader's Digest Canada direct marketing program into a data-driven, highly personalized communication package that drove dramatically improved response rates and sales.

Toronto (PRWEB) June 15, 2007 -- Terminal Van Gogh Ltd. (" TVG "), a leading data-driven 1:1 communication provider and co-manager of the Xerox 1:1 Lab, announced today that TVG will be featured at the launch event for the Reader's Digest Case Study in Montreal. (www.terminalvangogh.com) The event will feature Terminal Van Gogh, Xerox Canada, Reader's Digest Canada and Transcontinental Direct Montreal talking about their partnership in the 1:1 Lab to convert an existing Reader's Digest Canada direct marketing program into a data-driven, highly personalized communication package that drove dramatically improved response rates and sales.

Julie Northrup, TVG's Director of Sales, will be participating on the panel to discuss the build of the program and how Terminal Van Gogh was able to rapidly develop a sophisticated, targeted cross-sale package that was built, tested and deployed in less than four months.

It was a pleasure working with Reader's Digest Canada's team

This program demonstrated how companies can convert their database into a data-driven, marketing program. The strategy and structure of the program flowed naturally from the intelligence locked in their database.

We constantly look to lead the direct marketing industry and the Xerox 1:1 Lab program keeps us at the forefront in Canada and around the world

There is little doubt that customized communications is the future of direct marketing.

The results speak for themselves; the data-driven, fully customized package generated on average a 67% higher response rate and 74% higher sales over the control piece.

"We constantly look to lead the direct marketing industry and the Xerox 1:1 Lab program keeps us at the forefront in Canada and around the world," stated Mathieu Peloquin, Vice President, Marketing Product Lines, Reader's Digest Canada, "There is little doubt that customized communications is the future of direct marketing."

The Xerox 1:1 Lab won the 2006 CMA Resource Partners' Innovation Award for the Reader's Digest case study, which recognizes excellence and innovation in best practices and/or technological advancement. In 2005, the 1:1 Lab won the 2005 CMA Resource Partners' Innovation Award for the Heritage Education Funds case study.

Terminal Van Gogh
TVG is a leading data driven 1 to 1 communication provider in North America. Terminal Van Gogh converts an enterprise's data into the most relevant, targeted communication. Utilizing the TVG-PoweredTM engine technology, TVG enables Partners (value-add printers, agencies and data mining & analysis / consulting firms) and their clients to deploy the next generation in data driven 1 to 1 variable communication across print, PDF, email and the web. These solutions drive dramatically higher rates of performance. TVG is co-manager of the award winning Xerox 1:1 Lab that has generated exceptional results for such companies as Reader's Digest, Staples / Business Depot, Heritage Education Funds, FSTQ, Conference Board of Canada and BC Tourism. Website www.terminalvangogh.com

Xerox 1:1 Lab
The 1:1 Lab is an enabler for Xerox Canada's graphic arts customers and their marketing and advertising customers to implement data-driven 1 to 1 marketing campaigns on an ongoing basis.

Relatively few corporate marketers have the infrastructure, experience or people to execute personalized communication programs, even though they are aware of its advantages. The 1:1 Lab brings together the hardware, software and skills commercial printers and their customers need without requiring them to invest in these areas.

The 1:1 Lab is working with a select group of partner and client companies to demonstrate the benefits and returns from 1 to 1 communication. Other case studies released are Heritage Education Funds, BC Tourism, Staples/Business Depot, Conference Board of Canada and Solidarity Fund QFL.

Reader's Digest Canada
A Canadian institution for 60 years, Reader's Digest Canada is a pre-eminent publisher and direct marketer of magazines, books, music and DVDs. Reader's Digest and Sélection du Reader's Digest are Canada's most widely read monthly magazines, with 8.1 million readers per month.

Transcontinental Inc.
Transcontinental Inc., the largest printer in Canada and sixth largest in North America, is also a leader in providing a full suite of direct marketing services to direct mailers, marketers and communication firms. From mass to highly personalized marketing, Transcontinental offers its clients integrated solutions, which include a continent leading direct marketing offering. Transcontinental is a company whose values, including respect, innovation and integrity, are central to its operation.

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