Latin3 CEO to Speak at the SES Latino Conference and Expo
Matias Perel will be one of the panelists of the "Targeting Spanish & Portuguese Search Ads" panel.
Hollywood, FL (PRWEB) June 16, 2007 -- Latin3, the premier exponential marketing agency today announced that its Chairman and CEO, Matias Perel, will participate as a panelist at the SES Latino Conference and Expo to be held in Miami on June 18th and 19th.
The conference anticipates that in addition to being the fastest growing demographic segment online, U.S. Hispanics and Latin American consumers rank among the world's top Internet users. Although the vast majority of Hispanic Internet users can be found in the United States, Argentina, Brazil and Mexico, there are over 25 other countries on the Internet that should be included in a search marketing outreach.
Matias Perel will participate in the panel entitled "Targeting Spanish/Portuguese Search Ads By Demographics & Behavior" moderated by Nacho Hernandez. The panel will discuss the need to require an in-depth knowledge about specific demographic behavior and culture of the Latino community. The session will serve as a valuable guide to making Search Ads more effective. Other participant of the panel include: Jonathan Mendez, Founder & Chief Strategy Officer, OTTO Digital; Brad Geddes, Director of Search at LocalLaunch.com; Alexandre Kavinski, CEO at HotList Web Marketing and Eduardo Llach, CRO, CMO and Founder of SearchRev.
Matias Perel was named one of the top 100 USA Hispanic Entrepreneurs by Hispanic Trends magazine. He is a former board member of the Miami Chapter of the International Advertising Association and is currently on the Hispanic Committee of the Internet Advertising Bureau (IAB) in the U.S., Argentina, Brazil and Mexico. Prior to Latin3, Mr. Perel launched Organic Online in Latin America, coordinated Grey Interactive Worldwide's International operations and co-founded the New Media and Interactive Research department of Bates Interactive. Perel holds a Business degree from the School of Management at Boston University and has an OPM from Harvard Business School.
About Latin3:
Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, W3 Awards, El Ojo de Iberoamerica, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards, Diente and FIAP. For more information, visit the company's web site at www.latin3.com.
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