Glasgow, UK (PRWEB) June 18, 2007
iBooking.com, the experts in online booking and ticketing engines have today announced a new service aimed at encouraging more independent hotels to adopt online booking direct from the hotel web site. The company is a market leader in online hotel booking with their iBooking Hotel product offering secure bookings direct from the hotel web site. The product is in use around the world with around 400 hotels accepting secure, confirmed bookings in 6 languages. It's a plug-in solution that automates the booking process on the hotel web site and frees staff time in dealing with repetitive email booking enquiries. It also allows instant publication of new rates, promotions and allows the hotel to take full control of their direct marketing strategy.
Commenting on the latest announcement from the company, Marcus Cent, founder and Marketing Director says "Hoteliers are infinitely more net savvy than they were just a few years ago. They recognise that online booking is a necessity but choosing the right provider to work is no easy task. We know it's not enough that we offer a great booking engine if the hotel is struggling to attract traffic to their own site."
The iBooking Hotel product is used by small to medium sized hotels and chains all over the world. It can be integrated quickly and easily with any web site allowing the hotel customer to book online without the need to link to any 3rd. party sites. The next link in the chain is driving traffic to the web site and funneling them through the booking process. That is partly achieved by offering a best-rate guarantee on the hotel web site and moving more bookings away from 3rd. party channels and discounters. Says Marcus Cent "Many hoteliers don't yet understand all the pieces of the jigsaw that have to fit together to maximise the online booking opportunity from the hotel web site. Our new offering is aimed at taking away some of the headache. We take all the risk away by picking up the ad bill. The hotelier has nothing to lose if uses iBooking as his booking engine provider."
The service is based on iBooking's knowledge of the pay-per-click marketplace. The company looks at each customer individually, to understand their offer, any USP's relative to the competition, and prepares a tailor-made marketing plan based around pay-per-click. They undertake to reinvest a proportion of the revenue made from commissions as a way to increase the traffic flow to the hotel web site and in turn, generate more bookings.
"We think it's a unique offer," says Cent. We have a great booking engine and we already work on a pay-for-performance basis by charging no monthly fees, and no set-up fees. It's a 100% commission model and the hotel only pays after the customer has completed their stay. Offering to reinvest our profit in marketing is just the next step. It makes sense for us and it makes sense for the hotel."