Society for New Communications Research Announces Spring/Summer Issue of the Journal of New Communications Research
The Society for New Communications Research today announced the availability of the Spring/Summer 2007 issue of the Journal of New Communications Research. This issue features six papers on a wide range of topics, including: the effects of social media on the public relations profession; the impact of the Internet on social capital in America; an examination of the healthcare blogosphere; adoption of social media by the Inc. 500; an exploration of the effects of new media on traditional media and a report that outlines best practices for the development of corporate blogging policies and features case studies on EDS, IBM, Intuit and Novell.
Palo Alto, Calif. (PRWEB) June 18, 2007 -- The Society for New Communications Research (http://www.sncr.org), a global, nonprofit think tank, today announced the availability of the Spring/Summer 2007 issue of the Journal of New Communications Research (http://www.sncr.org/journal).
This issue features six papers on a wide range of topics, including: the effects of social media on the public relations profession by Christa Hines and the impact of the Internet on social capital in America by Dr. Jin Yang, Ph.D. and Dr. Jyotika Ramaprasad, Ph.D.; as well as an examination of the healthcare blogosphere by Fard Johnmar. Additionally, the issue features research papers on the adoption of social media by the Inc. 500, co-authored by SNCR Senior Fellow Nora Ganim Barnes and Eric Mattson, and an exploration of the effects of new media on traditional media by Vendor Council member Benjamin Levy. Finally, the issue features a report by John Cass from the Society's Best Practices Committee that outlines best practices for the development of corporate blogging policies and features case studies on EDS, IBM, Intuit and Novell.
Top findings in these papers include:
· "As alternative information sources and new online communication means spread, such as blogging and podcasting, initiatives such as community projects and work may move online to regenerate and re-energize social capital." (Yang/Ramaprasad)
· "This study revealed that executives from organizations large and small and representing a wide range of industries… valued the blog as an integral part of their public relations and marketing campaigns. According to the majority of these companies, communicating with their publics in an additional way and enhancing their corporate reputation and trust was extremely important." (Hines)
· "Healthcare bloggers, especially physicians, write regularly about healthcare for a host of reasons, including to market themselves, hone their writing skills or shape clinical practice. This study revealed that some are also blogging for personal or altruistic purposes… to share their opinions, advocate for a cause or to educate others." (Johnmar)
· Nineteen percent of the Inc. 500 are blogging and 11 percent are podcasting, but 51 percent of the Inc. 500 are monitoring of social media. "Social media have arrived in the Inc. 500. These leading businesses recognize that the marketplace is moving their conversations online and the business world needs to join in. These fast-growing, innovative companies offer us a glimpse of the business future because where they lead, others will certainly follow." (Barnes/Mattson)
· "The functionality of the Internet has not yet reached the level where it would begin posing a credible threat to television among all demographics, although several indicators point to the likelihood that it will, in fact, become a threat soon." (Levy)
· Six factors are most important to consider in developing corporate blogging guidelines: corporate culture, trust, training, transparency, accuracy and comments policy. (Cass)
The JNCR is a peer-reviewed journal distributed as a print publication, with an accompanying wiki to allow for collaboration and updates. In addition, the JNCR is available via PDF. The Spring/Summer issue of the JNCR is sponsored by: Thornley Fallis, TNS Media Intelligence/Cymfony, MDV and Business Wire.
Pricing and Availability: The JNCR Vol. II, Issue 1 is available for purchase online at http://www.sncr.org/journal, and is priced at $60 USD for the paperback and $50 USD for the .PDF All paid subscribers receive access to the accompanying JNCR wiki.
The Society is now seeking submissions for the Fall/Winter 2007 issue of the JNCR, which will be published in November 2007. The deadline for submissions is August 31, 2007. Full submission guidelines are available at: http://www.newcommreview.com/?p=746
About the Society for New Communications Research
The Society for New Communications Research (http://www.sncr.org) is a global, nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
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