Affiliate Summit Speaker Announced Along With Contest for 6 Free Passes

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Advertisers who want to maximize their affiliate potential are constantly faced with the challenge of how to manage search affiliates without negatively impacting their internal search efforts.

NEW YORK, NY (PRWEB) June 18, 2007

Chris Kramer, Media Director and Co-Founder of NETexponent (http://www.netexponent.com/), a leading online ad agency specializing in affiliate program management and pay-per-click search marketing services, will be a featured speaker at the upcoming Affiliate Summit conference in Miami (http://www.affiliatesummit.com), to be held at the Intercontinental Hotel in Miami, July 8-10, 2007.

Kramer will participate in the Affiliate Summit's Elevator Networking roundtable session, where he will discuss the subject "Managing Search and Affiliates: Friend or Foe?" Among the topics he will address are how to grow affiliate search arbitrage volume without hurting internal PPC search efforts; how to secure more real estate in search engines using affiliates; best practices for brand control with search affiliates; how to manage search and affiliates for best ROI, and what characteristics to look for in a search-affiliate partner.

"Advertisers who want to maximize their affiliate potential are constantly faced with the challenge of how to manage search affiliates without negatively impacting their internal search efforts. " says Chris Kramer, "Providing outsourced affiliate management services and PPC search services has taught me a lot over the last 6+ years. During this session I will share some of these proven tactics for overcoming this challenge and creating a holistic marketing plan for PPC search and affiliates."

The session takes place on Tuesday, July 10, 11:30 am-12:30 pm in the Versailles room at the Intercontinental.

The Affiliate Summit's Elevator Networking sessions are an opportunity for attendees to ask questions about their business and have a think tank of experts work out an answer. A number of tables are set up and headed by a moderator with a background in a given topic. Speakers have the opportunity to give a brief speech and then raise a question, after which the moderator and others at the table provide answers.

Publishers interested in attending the conference can enter to win a pass by filling out a short form at http://www.netexponent.com/affsummitmiami07.shtml. NETexponent is giving away 6 chances to win a free pass. All entries must be submitted by 7pm EST Wednesday June 20th to qualify. The drawing will be held on Thursday June 21st and 6 winners will be announced via email.

In addition, NETexponent will be a sponsor of Affiliate Summit 2007 East and have a booth in the exhibit hall where publishers can learn about the benefits of working with agency clients such as Financial Times/FT.com, Audible.com, Shockwave, The Wine Enthusiast, iChapters, CardScan, Motionbox and others. Advertisers can also stop by the NETexponent booth (at booth location #7) to learn how the agency's affiliate marketing management, recruiting and optimization services, and PPC search marketing services.

"Affiliate Summit is the premier event for people in this industry to build relationships and make deals happen. NETexponent has been a long time supporter of this event and we are happy to increase our participation through speaking, sponsorship, and our contest." said Peter Figueredo, NETexponent CEO and Co-Founder

NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients such as FT.com, Audible.com, WineEnthusiast.com, iChapters.com and others. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

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