Bypassing the Mainstream Publishing Industry

The Truth about Creating a Bestselling Book

Washington, D.C. (PRWEB) June 20, 2007 -- Do you have a book burning inside you? Most people do, according to Robert Ringer, arguably the most successful self-published author in history. After 23 publishers rejected his first book, he says that he was left with only two choices: throw his manuscript in the wastebasket or attempt to publish the book himself.

He opted for the latter, and proceeded to astonish the publishing world by self-publishing three #1 bestsellers in a row. Two of those books, Winning Through Intimidation and Looking Out for #1, were listed by The New York Times among the 15 best-selling motivational books of all time.

Now, Ringer says he is committed to helping aspiring authors learn how to grab the reader's attention from the first page on. Even more important, he says that he wants to share his remarkably successful marketing strategies to help others promote their books into bestsellers. He firmly believes that the Internet has empowered unknown authors to bypass, and compete with, the publishing giants in ways that would have been unthinkable just 10 years ago.

Interestingly, Ringer feels that overcoming procrastination is the single most important step in writing and marketing a book. "One of the biggest motivators when it comes to forcing yourself to put your hands on the keyboard and start typing," he explains, "is realizing that a book is the greatest calling card ever invented -- a calling card that can be used to sell just about any kind of product or service."

In the early eighties, Ringer experimented with publishing books written by unknown authors to see if the marketing strategies he employed for his own books would work for others as well. The result was four New York Times bestsellers, one of which was #1 on The New York Times bestseller list for 15 consecutive weeks. The book, Crisis Investing, ended up being the biggest-selling nonfiction book of 1980.

Ringer points out that his career path has been similar to that of musical legend Yanni, who has often said that his lack of formal musical training was the key to his unique style of composing. Likewise, Ringer believes that because he had no knowledge of the publishing business when he began, it gave him the freedom to go against conventional wisdom and try things that had never been tried before. And that, he says, is what set his books apart from the 40,000 or so new books that are published each year.

He created such a stir in the mainstream publishing industry that The Wall Street Journal ran a front-page article about his accomplishments, and Fortune magazine followed that up a month later with a three-page article about him.

Now, in putting together a new self-publishing teleseminar series aimed at helping aspiring authors to follow in his footsteps, Ringer has joined forces with Dan Poynter, often referred to in the book-publishing industry as the "Godfather to thousands of successfully published books."

Poynter himself is the author of more than 120 books, and has spent more than 35 years speaking, writing, teaching, and consulting in the publishing business. His book-publishing seminars have been featured on CNN, his books have appeared in The Wall Street Journal, and his story has been told in US News & World Report.

You can learn more about the Robert Ringer/Dan Poynter teleseminar series on how to write, publish, and market your book into a bestseller by visiting http://m301.infusionsoft.com/go/SPA/prweb/

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