TAOW Tapped to Take Experiential Marketing to New Heights With Breakthrough Immersive Video Technology
Company behind new 360 degree video technology hires modern marketing pioneers to create next-generation experiential marketing applications.
Portland, OR (PRWEB) June 20, 2007 -- TAOW Productions, has been hired by Immersive Media Corp. to help the company promote its advanced 360-degree spherical video technology. Under the agreement, TAOW will provide creative services to market the breakthrough technology as well as identify, develop and demonstrate new applications that use the technology to expand the boundaries of experiential marketing.
Immersive's technology enables viewers to move within streaming video in every direction and from all angles. The breakthrough technology recently gained worldwide attention when Google announced it was incorporating the technology into its interactive map service. TAOW believes the video technology will have a revolutionary effect on marketing by allowing people to "experience" places and events like never before.
"Imagine being able to watch and actually control a video that takes you down a ski slope, along Times Square or onto the playing field of an actual NFL football game. The Immersive video technology gives people the power to look in any desired direction, zoom in on details, back up, move forward and virtually experience real places and events in a manner that is as close as you can get to the real experience without actually being there," said B. Scott Taylor, president and founder of TAOW. "Providing people with interactive experiences is an essential component of today's most successful modern marketing programs. Immersive Media's video technology will redefine the limits of experiential marketing and will open the door to possibilities limited only by ones imagination."
A large portion of TAOW's work with Immersive will be directed at identifying new uses for Immersive's video technology and to incorporate the technology's use in marketing campaigns created for the agency's existing network of clients and contacts.
About TAOW Productions
TAOW is a modern marketing agency with global reach that leads the world's most recognized brands into a new era of experiential marketing. Setting a new standard for brand consumer relationships, TAOW has ultimately proven to be the agency of choice. With state of the art technology and the ability to creatively leverage a vast array of resources and clients, TAOW delivers a unique approach to each project every time. Some notable clients include Red Bull Energy Drink, Diesel Jeans & 55DSL, American Express, Nike, Diamondback, Pernod Ricard, adidas, S.M.A.R.T. and Sameunderneath. For more information about TAOW, visit www.taowproductions.com or call (503) 228-1134.
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