Diligint ™ Reveals Where Visitors Are Looking Using Heat Map Technology

Low cost, innovative solution allows anyone to easily see what areas of their website attract the most attention. Utilizing an easy to read heat map overlay, webmasters can see what visitors are paying attention to and what they are ignoring.

Raleigh, NC (PRWEB) June 21, 2007 -- Estes Technologies, Inc. announced the release of their Diligint ™ look tracking software. Diligint enables webmasters to easily track and visualize where their visitors are looking. Keeping track of visitors as they scroll through a website, Diligint generates a heat map overlay that shows a site’s ‘hotspots’ line by line. This unique insight shows what areas of a page draw the eye of potential customers, how effective page content really is, and what needs to be improved, among other important factors.

Diligint works by tracking visitors as they scroll up and down a website. Where the traffic goes and how long they spend at any particular spot is recorded, compiled and displayed in the heat map overlay. Statistics on how long visitors stay or read a particular section and how far down visitors scroll are also given to aid in better understanding visitors and how they react to a given site.

"While eye-tracking technology has been around for several years,” said Brandon Estes, CEO and developer of Diligint. “It is expensive and requires visitors to be sitting in front of special equipment. I wanted to create something that anyone could use but still provide accurate information on where visitors were looking. It’s amazing what Diligint can reveal about a website and how visitors read it. By seeing where users are reading, and not reading, site owners can make informed decisions about layout, navigation and content placement, to create a much stronger call to action.”

About Diligint:
Diligint is an on-demand Web analytics whose primary focus is online marketing performance. Diligint continues to be the price-performance leader in real-time visitor tracking and heat mapping tools, providing intuitive visual reports specifically designed for Web 2.0 business applications, marketing and Website productivity. Diligint turns Website visitor tracking into actionable business intelligence. For additional information on the news that is the subject of this release, contact Brandon Estes at http://www.diligint.com.

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