Latin3 CEO And Top Executives To Speak At Ad:Tech Miami
Latin3 will have a premier participation in most of the panels of the event coinciding with the presentation of the agency's renewed image and "Exponential Marketing" developments which constitute the core of its business strategy and solutions.
Hollywood FL (PRWEB) June 21, 2007 -- Latin3, the premier exponential marketing agency, today announced that its Chairman and CEO, Matías Perel, will appear as a featured speaker at the Ad:Tech Miami Conference, as well as Sergio "El Sensei" Barrientos Chief Creative Officer, Diego Naranjo, Director of Marketing Strategy and Services and Andrés Snitcofsky, Performance Marketing Manager.
Over the course of the Ad:Tech conference in Miami, Mr. Perel will participate in the "Media Planning and Buying Innovations" panel and will present his unique vision of the strategies developed in Latin America. The panel will focus on the ever evolving media landscape and how to be innovative while making smart investments in an effort to achieve strategic and tactical goals. In the session, the audiences will hear the opinions of leading agencies across Latin America. Moderated by Guilherme Gomide, CEO and Founder of Mídia Digita, the panel will be integrated by Xavier Mantilla, Regional Director of Neo@Ogilvy, Damian Voltes, Co-Founder and Director of Digital Ventures and Directa Network, Engel Fonseca Mallen, Country Manager of ClickDiario Network in Mexico and Matias Perel, Chairman and CEO of Latin3.
Sergio "El Sensei" Barrientos, Chief Creative Officer of Latin3 will participate in the "Social Media and User Generated Content" panel. As an expert in this field with a record of papers and articles written about the subject, Barrientos will emphasize in the effective strategies and processes that facilitate the audiences' engagement through social media and will introduce the "Exponential Marketing" strategy that Latin3 has developed to maximize the ROI of its clients. The panel will be moderated by Pete Blackshaw, Chief Marketing Officer of Nielsen BuzzMetrics and other panellists are Jose Rivera-Font, General Manager of Audience at Yahoo! Hispanic Americas, and Hilda Garcia, General Web Editor of CNNExpansion Mexico.
Diego Naranjo, Director of Marketing Strategy and Services at Latin3 will participate in the "Blogs, Podcasts and Vidcasts" workshop moderated by Jay Berkowitz, CEO of Ten Golden Rules. During his participation Diego will share some marketing uses of blogging and podcasting. Other panellists will be Jesús Hoyos, Managing Partner of Solvis Consulting and Julio Vaca, Senior Product Manager at PodZinger.
Andres Snitcofsky, Latin3's Performance Marketing Manager will present the basics and best practices of SEM in the "SEO and SEM" workshop moderated by Joel Bary, CEO of LatinMedios.com. Other panellists are Alexandre Kavinski, CEO of HotList and Paulo Henrique Araujo, Digital Marketing Operations Manager at Motorola Latin America.
Founded in 2000, the premier marketing agency Latin3 presented a renewed image and logo in June 2007. Under the "Exponential Marketing" concept, Latin3 integrates its proficiency and results-oriented strategy to increase its clients' ROI.
Exponential Marketing is all about brands, or companies truly "connecting" with target audiences in the most cost-effective ways at the most appropriate touchpoints.
This process yields exponential results because it drives "strategic" creative executions that have the highest likelihood of influencing a decision.
Reaching the consumer's core, in their language and culture, connecting through the touchpoints that they use to validate brand messages on a daily basis produces the target audience's engagement thus delivering exponential results.
Exponential Marketing is the strategy that makes it possible: The entire strategy is designed to ultimately engage target audiences and influence their decisions. If this is to happen the communication with the client must grab their attention and connect with them on the most emotional state possible.
About Ad:Tech
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. www.ad-tech.com
About Latin3
Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, W3 Awards, El Ojo de Iberoamerica, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards, Diente and FIAP. For more information, visit the company's web site at www.latin3.com.
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