QuinceClub.com Launches: Free, Innovative Bilingual Mega Site for Quinceañeras

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Everything a modern Latina teen, her family, and friends need to plan an unforgettable Quinceañera -- Site debuts offering the 'Super Hot Quinceañera' dress giveaway, 15 dresses every month for an entire year… 180 dresses worth $72,000

A Quinces is an extremely important celebration for Hispanic families in the U.S. It is a fairy tale event that most young Latinas look forward to sharing with family and friends. Now there is an online platform aimed at this burgeoning Internet audience that offers a collection of easy-to-use online tools and information designed to help future Quinceañeras plan the big day.

Launched today on the World Wide Web, QuinceClub (http://QuinceClub.com) is an innovative, bilingual Web site that offers free Quinceañera-related resources and services, including fashion beauty and party planning tips, directory of local vendors, exclusive offers and giveaways, a personalized Web page, and much more.

QuinceClub is also announcing the Super Hot Quinceañera dress giveaway to kick-off the Web site's launch. Beginning August 1st and continuing with a new promotion every month for 52 weeks, the sweepstakes will offer 15 QuinceClub members a chance to win a Quinceañera dress (180 dresses valued at $72,000). The 15 lucky winners will receive a certificate valued at $400 towards the purchase of a Quinceañera dress and have their photo posted on the QuinceClub.com homepage. Winners will be announced monthly on the QuinceClub.com Web site and contacted directly by email.

"Today's teens are growing up in the information age and turning to the Internet not only as a means of communication, but also as a useful tool for content and information. We are bringing a 500 year old tradition into cyber space," said Natalie Richards, Founder and President of QuinceClub. "We are excited to launch a site designed to provide teens, and their social network, the ability to accomplish a truly awesome quince celebration. While the Quinceañera may use the English version of the site, the grandma and aunts can use the Spanish version and have access to the same essential resources. Quinceclub.com offers all features free of charge to its members and those in their social network," added Richards.

QuinceClub will feature…

•Directory of Products and Services: With a few clicks, Quinceañeras are able to access a directory of products and services from vendors across the country including dresses, hair and make-up stylists, reception halls, limousine, catering, and more.
•Personalized Web Page: Members are able to quickly and easily personalize and customize their own profile page and insert photos, post blogs, send emails including their Quinces invitation, create a daily journal, gift wish list, add friends and family to her profile creating a community to help plan all aspects of the celebration.
•Party Theme Ideas and Beauty Tips: This section facilitates the party planning process by offering members suggested theme ideas. Subscribers will also find beauty, fashion and planning tips, and up-to-date editorial information, among other features.
•Quince Traditions: Members find a list of Quinceañera traditions and its meaning, such as the tiara, the doll, the first high heel, the 'daddy dance', the waltz, presentation into society, etc.

The QuinceClub Web team, led by Natalie Richards, has been under development for the past year, working with staff to create a diverse Web site that provides quick and easy access to all of these features and more for Quinceañeras, their family and friends.

"Coming from a Latino family of 7 children, among them 5 sisters, I know first hand that planning a truly unforgettable Quinceañera is a time consuming and stressful experience. Our mission is to provide a complete online resource for Quinceañeras to easily organize and share all aspects of the celebration," added Richards.

What is a Quinceañera or Quinces?
The roots of the traditional Quinceañera celebration lie within the indigenous people of Latin America. In the Mayan and Aztec cultures a girl nearing the age of 15 prepared to enter womanhood. Today, more than 500 years later, it remains a rite of passage for many Hispanic girls from childhood to adulthood. The popularity of having a Quinces has increased enormously due to the many Quinceañera news stories and reality T.V. shows created by the top networks in the U.S.

Planning a Quinceañera
The planning, coordination and reservations required for a Quinces ranges from $10,000 to $20,000. The modern Quinces greatly resemble weddings. Arrangements are made for fancy invitations, dance choreography, fine catering, themed decorations, hotel accommodations for guests, limousine, flowers, video company, photographers, special shows and the most exquisite Quinces dress. Family and friends dress in elegant gowns to attend the much-anticipated ball. The excitement builds the day of the celebration, when relatives and friends arrive with gifts while mariachis play Las Mañanitas, a popular birthday song. The girl wears a long gown of white or pastel colors, with graceful gloves, fancy shoes, a diamond tiara, and carries a bouquet of flowers. She dances a special waltz with her father as he then introduces the birthday girl to society by handing her over to her 'chamberlan', or main companion, as they prepare to dance a choreographed performance with her court of honor, usually 15 boys and 15 girls. This celebration culminates the Quinceañeras' childhood, and serves as an introduction of her young womanhood to society.

About Natalie Richards
QuinceClub.com was founded by Natalie Richards, a bilingual, bicultural young Latina with an impressive knowledge of Hispanic marketing and advertising. Born in the U.S. and raised by Colombian parents Natalie began her career when she was only 15 years old at El Latino, San Diego's largest Hispanic Newspaper, after she decided to be home schooled saying 'high school is not challenging enough'. Natalie quickly rose in rank breaking sales records at the company until she was named Commercial Director, overseeing seven departments and managing 22 employees by the time she was 21.

With her usual energy and keen observance for business opportunities, Natalie wrote a business plan and raised venture capital from family and friends to launch QuinceClub. She was inspired by her own experience in planning and participating in several Quinces. With her first-hand experience and knowledge of the sometimes frustrating process of planning this massive celebration, Natalie came up with a modern way to plan a stress free ultimate dream party for Latina teens.

About QuinceClub
Headquartered in San Diego, Calif., QuinceClub (http://QuinceClub.com) was created as a free, bilingual Web site to provide Quinceañera-related news and services to Hispanic teens across the country. The site features 17 Web links, including party planning resources and services that cater to every aspect of a Quinces, for before during and after the party. QuinceClub also offers businesses an online marketing platform to reach young consumers nationwide. For more information, visit http://www.QuinceClub.com or call 1-877-5-Quince.

Media Contacts:
Marilyn Fajardo | Fajardo Public Relations

Karla J. Garcia | Fajardo Public Relations


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