WebMetro VP Michael Behrens to Speak at PPC Summit New York June 21st and 22nd

WebMetro, a leading Digital Marketing services agency, announced today that Michael Behrens, VP of e-Marketing, will be a featured speaker at PPC Summit New York.

San Dimas, CA (PRWEB) June 21, 2007 -- WebMetro, a leading Digital Marketing services agency, announced today that Michael Behrens, VP of e-Marketing, will be a featured speaker at PPC Summit New York. Scheduled for June 21st and 22nd, the event is being held at the New York Marriott at the Brooklyn Bridge.

PPC Summit focuses on tips, techniques and emerging tactics to help companies better manage their paid search campaigns. "PPC Summit provides a great platform for PPC advertisers to stay abreast of the ever-changing PPC landscape. I look forward to my second speaking engagement with them." stated Michael Behrens.

PPC Summit provides a great platform for PPC advertisers to stay abreast of the ever-changing PPC landscape. I look forward to my second speaking engagement with them.

MSN represents a great opportunity for search marketers to tap into a solid stream of clicks and resulting conversions. I hope to be able to shed some light on specific best practices as they apply to MSN.

WebMetro has developed some great technology that allows us to track latent conversions and keyword attributors. A recent client was able to determine that as much as 25% of conversions for branded terms could be tracked back to a previous general search term. Understanding this can have powerful implications on your campaigns

The other topic Michael Behrens will be addressing is latency (the time delay that exists between some clicks and an eventual conversion) within paid search campaigns. Behrens commented "WebMetro has developed some great technology that allows us to track latent conversions and keyword attributors. A recent client was able to determine that as much as 25% of conversions for branded terms could be tracked back to a previous general search term. Understanding this can have powerful implications on your campaigns"

For more information on PPC Summit or WebMetro's other trade show activities, you can contact WebMetro toll free at 866-922-4632.

Since 1995, WebMetro has been delivering high performance Digital Marketing services by maximizing results through a dynamic process that combines the power of savvy strategies and best-in-class technology. Paid Search (SEM), Organic Search Engine Optimization (SEO), Digital Marketing Strategy Consulting, Creative Design and a strong, highly technical Web Development Team, all coexist within WebMetro to create our multi-disciplinary approach to Digital Marketing. Clients range from aggressive entrepreneurs to Fortune 50 companies. To learn more, click on Internet Marketing to visit WebMetro's website, or call (909) 599-8885.

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