TruMedia's Real-Time Audience Measurement Systems Now Available in Poland
TruMedia Technologies Inc, the leading provider of real-time audience measurement systems for out-of-home displays, has signed a master distributor agreement with POL-TV Multimedia, a company incorporated in Poland. POL-TV Multimedia will be the exclusive promoter and distributor of TruMedia's audience measurement systems in Poland.
Opole, Poland (PRWEB) June 22, 2007 -- TruMedia Technologies (www.tru-media.com), the leading provider of real-time audience measurement systems, today announced the signing of a master distributor agreement with POL-TV Multimedia, a company incorporated in Poland. POL-TV Multimedia will be the exclusive promoter and distributor of TruMedia's audience measurement systems in Poland. POL-TV Multimedia is a pioneer in digital signage technology in this country (www.poltv.pl).
"TruMedia's unique real-time audience measurement solutions are exactly what the digital signage market has been waiting for. We are pleased to be the exclusive provider of this exciting technology in Poland" Said Peter Micorek, Director, POL-TV Multimedia.
"TruMedia is pleased to have local representation in yet another country and look forward to a long and prosperous working relationship with POL-TV Multimedia" Said Catherine Moore, Director of Customer Services, TruMedia.
TruMedia's solutions generate true, real-time viewing data for digital, product and window displays by analyzing face images of people watching the displays. Our proprietary, video analytics technology automatically detects and tracks faces captured by high-resolution or mega pixel cameras. With wide-angle lenses, our solutions can capture dozens of viewers across the entire range of the screen viewing angles. Viewers' face images are further analyzed in real-time to yield business-critical information such as true "face towards" counts, individual exposure times and indicators for attention or level-of-interest.
TruMedia is fully respectful of the audience's privacy: no images are ever recorded, and no uniquely identifiable data are extracted.
About TruMedia (www.tru-media.com)
TruMedia Technologies Inc is the leading provider of real-time audience measurement systems. Our advanced automated imaging systems deliver accurate viewing measurements for out-of-home advertising on posters, digital signs, TV monitors, display windows and in-store product displays.
Addressing the digital signage, in-store advertising and out-of-home TV markets, as well as product display in windows and point of purchase locations, TruMedia builds upon proprietary video analytics technology developed during the past 6 years within the homeland security industry, to detect and track viewers' faces in order to measure true visual exposure to media and merchandize. Combined with our vast know-how in the field of intelligent cameras and embedded video processing, TruMedia is poised to lead this new field of applications.
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