Ty's Toy Box Debuts Launch of TTB Marketplace at 2007 International Licensing Show

TTB Marketplace to offer custom e-commerce strategies, multi-channel online retail distribution and brand-centric marketplaces for new & existing sales channels.

Erlanger, KY (PRWEB) June 23, 2007 -- Ty's Toy Box, LLC, a leading online multi-channel retailer specializing in licensed and entertainment brands, has launched TTB Marketplace (www.ttbmarketplace.com) as an e-commerce services network which will accelerate the sales growth and name recognition of licensed brands and products online.

TTB Marketplace will serve as the catalyst for brands to join the virtual shelf space throughout the retailer's multi-channel sales network, which includes www.tystoybox.com, Amazon.com, all major shopping comparison sites and extends product availability into additional online retail websites.

TTB Marketplace will bring profitability to all sides of the licensing industry by generating more visibility of licensed product to the customer, which is underrepresented at major e-tailers

Licensors and licensees will receive expanded online distribution by sharing in the portal relationships we have established

The pursuit of connecting brands and breadth of product available by leveraging our existing partnerships and channels has resulted in growing our licensing partners' consumer product revenues as well as satisfying customer demand.

"TTB Marketplace will bring profitability to all sides of the licensing industry by generating more visibility of licensed product to the customer, which is underrepresented at major e-tailers," says Ty Simpson, founder and president of Ty's Toy Box.

Having recently entered a new partnership with the industry-leading drop-ship fulfillment platform CommerceHub, TTB Marketplace is now optimally positioned to provide leading online retailers with drop-ship programs for licensed merchandise under that retailer's brand label.

"Licensors and licensees will receive expanded online distribution by sharing in the portal relationships we have established," added Mr. Simpson. "The pursuit of connecting brands and breadth of product available by leveraging our existing partnerships and channels has resulted in growing our licensing partners' consumer product revenues as well as satisfying customer demand."

Ty's Toy Box began setting the ground work for TTB Marketplace when it partnered with VIZ Media (www.store.viz.com and www.narutostore.viz.com) to operate its official online stores. In 2006, they became a Platinum-level merchant on Amazon.com within its Toys and Games marketplace and successfully launched the Domo Nation shop (http://shop.domonation.com) in partnership with Big Tent Entertainment in 2007. This spring, tystoybox.com was nominated as Retailer of the Year by the International Licensing Industry Merchandisers' Association (LIMA) for its groundbreaking early merchandise program for The Doodlebops, the first time an online only retailer has been nominated for the prestigious award. Other brands featured by Ty's Toy Box include Barney, Hi 5, and Go Diego Go.
   
For more information, visit Ty's Toy Box at Booth #1667 at the 2007 Licensing Show at New York City's Jacob Javits Convention Center June 19-21 or contact
George Stolpe, VP-Business Development & Media Relations, at gstolpe(@)tystoybox.com or 859-547-8339.

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