Brokers Two Multi-Million Dollar Domain Name Sales at T.R.A.F.F.I.C. NYC and Both Sold During the Three-Hour Live Auction

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During intense live bidding, and its associated Web site sold for U.S. $3 million combined while sold for $1.8 million.

Yesterday, more than 300 individuals packed the ballroom at the Hyatt Grand Central in NYC to bid on some of the world's most premium domain names at the culmination of T.R.A.F.F.I.C NYC, the leading domain name industry conference. The auction was hosted by, the first and only provider of Domain Asset Managementâ„¢, who also brokered the sales.

During intense live bidding, and its associated Web site sold for U.S. $3 million combined while sold for $1.8 million.

Moniker's domain name auctions at previous T.R.A.F.F.I.C. events have already placed it as a leader on DN Journal's "Year-To-Date Global Contenders" chart. Moniker's T.R.A.F.F.I.C. auctions, not including yesterday's sales, were responsible for 32 of the top 100 sales worldwide in 2007 alone. The sale of and added two additional names to that list, making Moniker the current leader of million dollar domain transactions in 2007 among other registrars followed on the chart.

In total, the event netted over $10 million; final figures are currently being validated.

Monte Cahn,co-founder and CEO of, is available for immediate comment on yesterday's event. He can discuss the value of premium, generic domain names, the impact direct navigation is having on the online advertising and marketing community and the overall demand for domains in the marketplace. Please contact Erin E. Burke at 212.367.6837 or erin.burke @ for more information.

More Million Dollar Sales?

In conjunction with the Live Auction, Moniker is still conducting a Silent Auction of premium domain names on its Web site, Names such as,,,, and are still on the auction block for interested bidders. In addition, domains that received bids well into the million dollar range at the Live Auction but failed to sell will now be available in the Silent Auction. These domains include,,,,, and

More than two dozen domain names have the potential to sell in the million dollar plus range. Bidding at the Silent Auction concludes Wednesday,June 27. For more information contact sales @

Erin E. Burke
Euro RSCG Magnet for
212.367.6837 (office)
917.647.9399 (cell)
Erin.burke @


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